Copywriter

Blue Nile

  • Seattle, WA
  • $78,000-95,000 per year
  • Permanent
  • Full-time
  • 2 months ago
  • Apply easily
As a Copywriter on the James Allen creative team, you will contribute to communicating the brand story and new brand voice across all touchpoints of the customer experience: site, email, advertising and social media. Your passion for writing will shine in all types of projects with copy that celebrates the Blue Nile experience and successfully achieves marketing and merchandising objectives.In addition, you will work collaboratively with other copy, design and social-media partners to help ideate new storytelling concepts and bring them to life, especially in the email channel. This position will report to the Brand Strategist. If you are ready to demonstrate your passion and talent for storytelling in a category centered on “brilliance”, James Allen is your place.This role will require a hybrid schedule based in our Seattle, WA Creative Studio.***PLEASE SUBMIT YOUR PORTFOLIO ALONG WITH YOUR RESUME***Responsibilities:
  • Write compelling brand-appropriate copy for a range of customer-facing materials, including website content, product descriptions, email campaigns, social media posts, and digital ads.
  • Generate, ideate and present clear ideas and concepts that connect directly to an approved marketing strategy and creative direction.
  • Collaborate with the Merchandising and Marketing teams to create accurate and persuasive product information that highlights Blue Nile's unique offerings and benefits.
  • Contribute to the creation of email campaigns, online ads, and other marketing materials that align with the overall brand strategy and business objectives.
  • Help optimize website content to improve the user experience and drive conversions, ensuring all messaging aligns with Blue Nile’s tone and style.
  • Ensure consistency in messaging across all digital and print materials, maintaining the brand voice and messaging standards.
  • Stay informed on industry trends, competitor messaging, and customer preferences to continuously improve content and ensure it resonates with the target audience.
  • Collaborate with cross-functional teams to brainstorm and develop new content ideas that support marketing campaigns and drive customer engagement.
  • Translate business requirements, user needs and technical requirements into solutions that are enticing and emotionally engaging.
Requirements
  • 5+ years of experience working in e-commerce or with similar brands.
  • Strong portfolio of projects that showcasing branding.
  • Data-Driven Creativity: Proven experience in analyzing campaign performance metrics (e.g., CTR, conversion rates, engagement data) to inform and refine copy strategies, ensuring messaging is optimized for audience resonance and business impact.
  • Ability to work closely with internal partners and designers.
  • Ability to collaborate with cross-functional teams including developers and marketing specialists.
  • Well-organized, responsible and dedicated, with the ability to work on multiple projects
and deliver refined solutions efficiently. * Autonomous self-starting characteristics with excellent time management skills.
  • Proficiency with Microsoft Office Suite, Figma and Asana.
  • Strong writing ability: Passion for varied types of writing assignments from short pithy headlines to promotionally focused emails to engaging longform editorial.
  • · Brand voice: You’re a keen observer of language and have a demonstrated talent for following brand voice guidelines and knowing when to flex voice appropriately in different situations.
  • Collaboration: Problem-solving and brainstorming are part of your DNA. You enjoy partnering with design counterparts and partners in different teams across the company.
  • Customer-Centric: You enjoy working collaboratively with UX partners to create an optimal customer experience through clear and compelling language.
  • Multi-Tasker: Well organized, responsible and dedicated, with the ability to work on multiple projects and deliver refined solutions efficiently.
  • Relationship-Builder: Supportive of people on other teams and interested in developing relationships that help to make work fun and projects successful.
BenefitsAt R2Net, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:
  • Paid time off
  • Medical, Dental, Vision and Prescription Insurance
  • 401(k) Retirement Plan with company match
  • Flexible spending account
  • Health savings account
  • Tuition Reimbursement
  • Employee discount
  • Parental leave
  • Life insurance
Annual base pay: $78,000 - $95,000. Final pay rate shall be determined and is based on experience and qualifications.At this time, R2Net - James Allen & Blue Nile will not sponsor a new applicant for employment authorization for this position.Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

Blue Nile