Hospital Liaison

• Meet admission and call volume targets
• Coordinates daily sales and marketing operations including implementation of marketing initiatives
• Build and monitor customer perceptions of St. Croix Hospice as a high-quality provider of services.
• Document all sales activity in the CRM per organizational requirements
• Employs marketing and promotional initiatives to achieve budgetary sales volume projections
• Maintains comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning
• Enhances flow of communication between patient, family, caregiver, facility, physician team, and any other hospice support vendors
• Provides patient, family, and caregiver with education on hospice and encourages informed decision making
• Assists the Director of Patient Services/Regional Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations
• Continuously conducts market assessments and assists in developing a comprehensive marketing plan designed to meet budgetary volume projections
• Assist with coordinating and scheduling marketing events, vendor fairs, and exhibits within various territories
• Assists with ongoing training and support of Care Transition Team. Participate in mentoring and shadowing of Care Transition Coordinators to assist in territory management
• Assists in orienting all new staff members of the marketing team
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided
• Monitors and reports cost effectiveness of marketing efforts
• The above statements are intended to be a representative summary of the major duties and responsibilities performed by incumbents of this job. The incumbents may be requested to perform job-related tasks other than those stated in this description

• Associates degrees in Marketing, Business Administration, Healthcare, or related field.
• Ability to position services to, and deal tactfully with, customers and clients.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

St. Croix Hospice