
UNIT MARKETING MANAGER - HOSPITALITLY - UNIVERSITY OF WISCONSIN - RIVER FALLS
- River Falls, WI
- Permanent
- Full-time
- Develop and manage an annual marketing plan and budget for the entire campus, ensuring the achievement of sales goals across meal plans, retail, residential, and catering operations
- Develop and implement innovative promotions and awareness campaigns to boost sales in resident dining, retail, catering, concessions, and summer camps/conferences
- Maintain regular communications with clients and the campus community on a daily, weekly, and monthly basis
- Conduct and analyze consumer research, market conditions, and competitor information to inform marketing strategies
- Manage and complete the dining brand's digital strategy
- Coordinate consumer feedback programs and analyze results to improve services
- Establish and maintain merchandising standards
- Present to various campus departments and student groups throughout the year
- Collaborate with campus departments on ongoing and new campaigns
- Supervise Student Success interns or sales ambassador teams
- Coordinate and complete training and engagement programs for associates
- Report on return on investment and key performance metrics
- Develop vision plans and conduct quarterly client and collaborator presentations
- Other duties as assigned, including supporting satellite campuses or regional marketing efforts, which may require occasional evening, late night, and/or weekend availability
- Bachelor’s degree in Marketing, Culinary, Hospitality, or Hotel Management or equivalent experience
- Minimum of three years in marketing, with experience in B2C program development, and ideally B2B marketing
- Ability to collaborate with various internal functions, including operations, culinary, retail, merchandising, and client relations
- Strong organizational, time management, and communication skills, both verbal and written
- Ability to present to large groups
- Medical
- Dental
- Vision
- Life Insurance/ AD
- Disability Insurance
- Retirement Plan
- Paid Time Off
- Holiday Time Off (varies by site/state)
- Associate Shopping Program
- Health and Wellness Programs
- Discount Marketplace
- Identity Theft Protection
- Pet Insurance
- Commuter Benefits
- Employee Assistance Program
- Flexible Spending Accounts (FSAs)
- Paid Parental Leave
- Personal Leave