Audience Marketing Manager - PRWeek/CampaignHaymarket Media, Inc. is seeking an Audience Marketing Manager to join the Haymarket Media Audience Development and Subscription Marketing team. This position in our New York office. The Audience Marketing Manager will have a major impact on the growth of subscriptions for the PRWeek and Campaign brands.Job Overview: The position is responsible for overseeing all paid subscription marketing, development, execution and tracking. The individual will create a comprehensive digital marketing plan that focuses on audience development, acquisition, and retention. The ideal candidate will leverage an excellent background as a multi-channel digital marketer who has used various marketing tools to build audience and revenues. This role will also oversee the team responsible for group subscription marketing and sales support, ensuring alignment with business goals and smooth collaboration across sales, marketing, and client services.Responsibilities:Manage paid print and digital subscription revenue streams for PRWeek and Campaign brands.Create and continually update effective marketing plans and budget forecasts for both new business and renewals.Lead, develop and execute a multi-year digital channel strategy and end-to-end roadmap, starting from new customer acquisition through customer service, retention and product upselling.Manage and mentor the group subscription marketing and sales support team, setting priorities, streamlining processes, and driving performance aligned with revenue goals.Manage all marketing channels, including promotional emails, social media, digital ad campaigns, telemarketing, retargeting and PPC.Prospect for and execute business development barters/partnerships with industry associations and related conferences with the goal of growing the audience.Coordinate design and copy for all promotional subscription marketing materials and campaigns for new business and renewals within prescribed specifications and deadlines.Skills and Requirements:3+ years of experience in audience development, subscription marketing, multichannel and/or paid marketing/data growthMust have experience managing and developing direct reports or team members.Detail-oriented and accurate, able to manage simultaneous activities effectivelyStrong analytical skills; demonstrated capabilities executing end-to-end quantitative and qualitative customer research and effectively identifying, interpreting and applying key findings.Proficient with spreadsheets (Google Sheets and Excel) and able to quickly learn systems supporting internal processesBachelor’s degree or proven work experience in related fieldProfile of the Ideal Candidate:Commitment to winning and exceeding KPIs and goals. A positive attitude is critical.Solid communication & influence skills: written, verbal and visual.Flexible, but with a passion for taking action and making decisions when obstacles arise.Comfortable with aggressive goals and a competitive desire to win.What We Offer:A competitive compensation packageThe salary range for this position is $70,000–$85,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.Paid annual vacation, holiday and sick time offComprehensive health plans including medical, dental and visionCompetitive 401(k) investment options and generous company matching programLife insuranceCommuter benefitsEmployee referral awardsTuition reimbursementTraining opportunities through industry-recognized programsA creative and passionate workplace and a fun, collaborative team environmentThree Week “Work from Anywhere” benefit, to ensure work life balanceAbout Haymarket:Haymarket has its heart and soul in publishing and media. Since the company was founded half a century ago, Haymarket has prided itself on being a creative business, with an unrelenting focus on the quality of the products and the people. A simple philosophy: only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production, and customer service. Haymarket serves a broad spread of business markets, from marketing to medicine to technology along with exhibitions and live events. Haymarketaims to be the perfect company to work with or for — we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.Beware of fraudulent activity where individuals are contacting job seekers claiming to represent Haymarket Media. Please note that only emails from @ are legitimate.When applying for roles with Haymarket Media, you will receive an email directly from a member of the Talent Acquisition team or communication through Linkedin.You can view our open positions on our website US careers section: .
