
Sr. Analyst, Digital Analytics
- Miami, FL
- Permanent
- Full-time
- Deliver actionable insights on cross-platform performance to support content strategy across Editorial, Marketing, Programming, and Streaming.
- Build and maintain dashboards and data tools that enable self-service analytics and performance tracking.
- Define KPIs and reporting frameworks in collaboration with cross-functional stakeholders.
- Translate business needs into requirements for scalable analytics solutions, partnering with BI and engineering teams.
- Present insights through clear storytelling, data visualizations, and executive-level presentations.
- Lead ad-hoc analyses to address time-sensitive questions and uncover emerging trends.
- Monitor and resolve data quality issues to ensure accuracy and consistency.
- Manage centralized data repositories to support efficient reporting and insight generation.
- Contribute to the evolution of the analytics and data product roadmap.
- Bachelor's degree with 3+ years of experience in media analytics, preferably within streaming, digital, or broadcast environments.
- Proficient in SQL, with experience using queries to automate data workflows and support scalable reporting solutions.
- Proficient in Adobe Analytics (Reports & Analytics, Analysis Workspace) and familiar with third-party tools like ComScore, Shareablee, ListenFirst, or Talkwalker.
- Skilled in data visualization and storytelling using tools using tools such as Tableau, Domo, or Excel.
- Comfortable working with native social analytics platforms (e.g., YouTube Studio, Meta Insights, TikTok, X/Twitter).
- Experience translating business needs into scalable reporting solutions and collaborating with BI or data engineering teams.
- Strong attention to data quality, with the ability to troubleshoot inconsistencies and ensure accuracy.
- Effective communicator and collaborator with strong project management and problem-solving skills.
- Spanish language proficiency a plus.