Global Product Marketing Manager

Illinois Tool Works

  • Hatfield, PA
  • Permanent
  • Full-time
  • 23 days ago
Job Description:Basic FunctionTo enhance Brooks' market participation, sales and profitability for the assigned Level products by managing the basic marketing mix (Product, price, promotion and distribution).Essential Duties and ResponsibilitiesMonitor and assess customer's expectations for products and services.Identify and understand emerging applications for Brooks' products.Translate customers’ needs into specifications for Brooks’ products and services.Have a good technical understanding of products, customer needs, and operational requirements.Take challenging technical concepts and explain them in clear and concise manner.Approach challenges with curiosity and search for innovative solutions.Make data driven decisions.Support customer escalations.Manage projects. Work closely with engineering, operations, and quality to bring to market products and services that meet customers’ requirements.Be able to understand and understand and communicate technical concepts to both internal and external stakeholders.Monitor the competitive environment. Identify threats and opportunities and be proactive in addressing those.Give feedback where required on key features that Brooks may want to focus on to retain or gain market share.Implement pricing strategies to maximize Brooks' opportunities for penetration and profit.Perform profit analysis for current and proposed products.Manage product cost position by product feature assessment and segmentation, portfolio rationalization, basic product design and process cost reduction.Work with marketing communications to implement promotions, target communications, internet, and social media strategies in support of the product, portfolio, and market strategies.Develop sales support/literature, web content, and training materials to enhance effectiveness of all selling activities.Travel (
25%) as required to understand customer’s needs, support major account activity, maintain product awareness, provide training, support trade shows and assure factory performance.Ability to work with others in a team environment and influence actions without formal authority.Regular attendance.Other duties as assigned.Education and ExperienceBachelors degree in business, science, or engineering required, MBA or engineering/science MS/PhD preferred.5-7 years of related experience preferred.Experience working with and communicating directly to customers.Knowledge and understanding of semiconductor process equipment and processes is strongly preferred.PC knowledge with Microsoft Windows and Office required.Excellent verbal, written, and presentation skills required.Ability to work effectively on a team and across the organization to achieve objectives required.Ability to understand and communicate technical information and an understanding of marketing responsibilities including product portfolio, price, promotion and distribution preferred.ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.

Illinois Tool Works