Digital Marketing Specialist
USAopoly Inc
- Carlsbad, CA
- $55,000-65,000 per year
- Permanent
- Full-time
- Digital Marketing - Oversee and manage various digital marketing efforts including, but not limited to, strategizing, monitoring, collecting, and reporting on omnichannel platforms.
- Provide Support for the Marketing Services Team and Product Marketing Team - work closely with others in the department to ensure efforts across social media, website, and consumer/retail email distribution are conducive to overall product marketing strategy.
- Manage all paid digital efforts
- Manage other digital marketing efforts including, but not limited to, email marketing, omnichannel/retail marketing, and website/ecommerce support
- Define budget and CPA thresholds for all campaigns
- Develop, manage, and optimize retargeting
- Find and implement new opportunities in search, social, lead generation, SMS, email, and display advertising
- A/B testing across multiple channels
- Develop and maintain KPI reporting
- Work with other members of the team to ensure the paid strategy complements and amplifies all marketing initiatives
- Other support as assigned including, but not limited to: assisting the marketing team with planning, brainstorming, budgeting, presentations, events, trade shows, customer service, proofing, file organization, meeting note-taking, and other support tasks.
- 60% Digital Advertising Implementation (planning, building, optimization)
- 20% Analytics & Reporting
- 15% General Marketing
- 5% Meetings
- Minimum 3+ years of marketing experience, with a proven track record in team management.
- Digital advertising including social media and search paid advertising platforms (META, TikTok, Google Ads, Amazon, Walmart, etc.)
- Experience with analytics suites (Google Analytics, Facebook Analytics, Google Search Console, etc.)
- Website management and CMS platforms (Wordpress, Shopify)
- Email marketing platforms (Klaviyo, Mailchimp)
- Running A/B, multivariate tests
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Facebook Analytics.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong leadership skills and ability to provide direction.
- Excellent written and verbal communication skills.
- Detail oriented and self-motivated.
- Excellent time management and organization skills.
- Learns quickly and able to change in fast paced environment with ability to handle the pressure of meeting tight deadlines.
- ~95% onsite, 5% travel.
- Knowledge of collectible, toy, or board game industry preferred.