Senior Product Manager, Growth & Product Marketing

FOX

  • Los Angeles, CA
  • $128,000-165,000 per year
  • Permanent
  • Full-time
  • 7 days ago
OVERVIEW OF THE COMPANY Fox CorporationUnder the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.JOB DESCRIPTIONThe FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX’s unparalleled content portfolio including news, sports, and entertainment directly to consumers through an innovative subscription streaming service.Led by a highly experienced team with deep backgrounds across media, technology, streaming, and content, and fully supported by Fox Corporation, this venture blends entrepreneurial spirit with strong media expertise.Our vision is to create a unified, modern viewing experience that prioritizes the consumer and integrates live and on-demand content across multiple platforms.
At the intersection of advanced technology and trusted storytelling, this is a rare opportunity to help shape the future of streaming during a transformative time in media. We are building a world-class team to bring that vision to life, and we're just getting started.ABOUT THE ROLE
As the Senior Product Manager for Growth & Product Marketing, you will lead the FOX One experience across the entire user lifecycle, with a strong focus on acquisition and subscription funnel performance. You will own strategy and execution for driving user growth and conversion across platforms including mobile, web, and living room devices.Your work will center on building seamless acquisition journeys, optimizing subscription flows, and developing personalized lifecycle campaigns that deepen user engagement and increase lifetime value. You will collaborate across marketing, design, engineering, CRM, and data science to launch experiments, improve funnel performance, and scale impact.This is a high-visibility, high-impact role that combines product marketing instincts, growth experimentation, and platform-level thinking to drive measurable business results.A SNAPSHOT OF YOUR RESPONSIBILITIESOwn and lead the growth product roadmap, with a focus on acquisition, activation, engagement, and retentionOptimize subscription funnel performance and conversion across mobile, web, and living room platformsDesign and iterate on onboarding flows, registration UX, and in-app upsell mechanicsBuild personalized journeys through lifecycle messaging, recommendations, and promotionsPartner with marketing and CRM to launch in-product campaigns and cross-channel engagementRun A/B tests and multivariate experiments to validate ideas and improve key growth metricsWork closely with data science to define KPIs, measure performance, and build predictive growth modelsDevelop infrastructure to support lifecycle communications via push, email, and in-app surfacesLeverage behavioral data and user research to continuously improve growth strategyWHAT YOU WILL NEED6 to 8 years of product management experience, including at least 3 years leading growth or acquisition-related workDeep experience optimizing product funnels and conversion workflows across multiple platformsProven ability to deliver measurable growth through experimentation and product iterationFamiliarity with CRM tools, in-product marketing tech, and messaging infrastructureStrong cross-functional collaboration skills with marketing, design, engineering, and analyticsExperience using data to shape strategy, prioritize initiatives, and evaluate performanceAbility to think strategically while executing quickly and iterativelyPassion for building seamless, engaging growth experiences that drive long-term user valueNICE TO HAVE, BUT NOT A DEALBREAKERExperience growing subscription products in streaming, media, or entertainmentFamiliarity with attribution models, retention cohorts, or predictive LTV analyticsExposure to app store optimization, SEO, or paid acquisition funnel integrationUnderstanding of referrals, loyalty systems, or gamified engagement mechanics#Ll-Hybrid#Ll-KD1We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $128,000.00-165,000.00 annually. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

FOX