Social Media Marketing Manager ~ Facebook, Instagram, LinkedIn

• Provides strategic guidance on social media content tied to issue areas and enterprise strategy priorities.
• Supports and manages the development and implementation of social media content, from initial concept to publishing content on social platforms.
• Manages day-to-day relationships with internal business unit(s), including but not limited to our Editorial, Studios, Strategic Communications and External Relations teams.
• Provides valuable strategic recommendations as needed, and proactively shares ideas, opportunities, and best practices on a regular basis.
• Stays current on industry trends and technological developments, applying thought leadership and learning social media initiatives, as appropriate.
• Drafts and reviews social copy that effectively communicates and engages audience across multiple platforms.
• Coordinates with creative teams (in-house and agency) on the development of engaging social media content.
• Maintains the brand voice on established and emerging social platforms.
• Drives brand equity and supports our mission on social media channels.
• Engages prospects, members, and influencers (e.g., communities) and regularly reports on progress.
• Grows key metrics and provides reporting in line with overall social media goals and strategy.
• Analyzes content performance and provides constructive guidance to better engage communities.
• Collaborates with the social response/customer care team on community management and engagement efforts, as appropriate.

• Completion of a bachelor’s degree in marketing, communications, journalism or a related discipline.
• 5-7 years of experience in managing social media platforms for a variety of clients at an agency or large, complex organization, including social content and community management.
• Demonstrates a strong ability to manage/implement social content strategy and engage/grow communities.
• Demonstrates a strong ability to develop and manage social content for multiple stakeholders and audiences.
• Deep expertise in social media copywriting for large organizations and/or brands.
• Demonstrates an ability to use data, analytics, and audience metrics to measure and drive growth.
• Possesses a strong client service orientation and account management skills, and exceptional ability to foster collaborative business relationships.
• Mastery of third-party scheduling tools, such as Sprinklr, Hootsuite, Spredfast, and third-party project management tools, such as AirTable or Asana.
• Demonstrates excellent understanding of, and ability to work within, organizational politics, networks, and a matrix management system.
• Exceptional written and verbal communication skills, including strong presentation skills.
• Demonstrates strong interpersonal skills (e.g., listening, negotiating, facilitating, managing conflict, flexibility).
• Demonstrates a strong working knowledge and understanding of social communications platforms.
• Commitment to quality and accuracy – strong attention to detail.
• Demonstrates a passion for good social media content, including quality copy and engaging visual assets.
• Possesses strong time management skills.

The Consortium