Paid Social Analyst
- Celebration, FL
- Permanent
- Full-time
- Implement, manage, and optimize paid social advertising campaigns
- Ensure proper campaign setup to track properly in Adobe Analytics and paid social buying platforms: Meta, TikTok, Pinterest, Snapchat, and YouTube
- Analyze campaigns to identify key insights, trends, and testing opportunities
- Manage the daily campaign optimization efforts of assigned accounts to ensure you are achieving the traffic, engagement and conversion goals set for each campaign
- Manage daily budget tracking process to make sure pre-defined spending levels are on pace
- Utilize team workflow system to manage and execute assignments as well as possess the ability to prioritize assignments based on urgency and importance
- Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners
- Manage bid rules and optimization efforts at the campaign, audience, and ad levels to drive account performance
- Review or provide regular reporting to add insights and provide commentary to explain variations
- Manage the execution, reporting, and share-outs of testing initiatives
- Collaborate with leadership, colleagues and social outlets to define policies, processes and procedures to further drive efficiencies and performance for key stakeholders
- Keep current on the social media advertising industry and propose new ideas to further enhance campaign tactics and capabilities
- 2-5 years executing paid social media advertising campaigns
- Must have a thorough working knowledge of Meta Ads Manager and Google Ads interfaces. Familiarity with TikTok, Snapchat and Pinterest a plus
- Familiarity with web analytics tools such as Adobe Analytics (Omniture) or Google Analytics 360 to drive tactical decisions
- Ability to work well with cross-functional teams and prioritize time
- Comfortable working with team members at all levels, including senior management
- High proficiency with Microsoft Excel