Vice President of Sales & Marketing
Radiate Hospitality, LLC
- Palo Alto, CA
- $200,000-215,000 per year
- Permanent
- Full-time
- Develop and execute sales and marketing plans aligned with overall business objectives.
- Conduct market research to identify opportunities and threats, staying abreast of industry trends.
- Integrate business plans into sales and marketing strategies, ensuring alignment with the organization's growth objectives.
- Oversee the branding and positioning of each hotel within the portfolio.
- Ensure brand consistency and adherence to brand standards across all marketing materials.
- Provide leadership to the sales teams at each hotel, setting targets and motivating the teams to achieve and exceed sales goals.
- Collaborate closely with property DOS's, providing guidance, support, and resources to ensure the success of individual hotel sales teams.
- Foster relationships with key clients and partners to drive group and corporate bookings.
- Monitor and analyze Minimum Acceptable Rates (MAR) trends to optimize pricing and sales strategies.
- Oversee the Profit and Loss (P&L) performance for the sales and marketing department, ensuring financial targets are met.
- Collaborate with Finance teams to develop and manage budgets, forecasting revenue and expenses.
- Analyze Revenue per Available Room (RevPAR) index and implement strategies to enhance overall hotel revenue.
- Plan and implement innovative marketing campaigns to target diverse customer segments.
- Utilize digital marketing, social media, and other channels to enhance brand visibility.
- Work closely with Revenue Management teams to optimize pricing strategies and revenue
- Identify and implement revenue-generating initiatives across all properties.
- Collaborate with General Managers and other department heads to ensure alignment between sales/marketing strategies and operational goals.
- Foster a culture of collaboration and communication across the hotel portfolio.
- Bachelor's degree in marketing, Business, or a related field. MBA is a plus.
- Proven experience (at least 5 years) in senior/Regional/VP Sales and Marketing roles within the hospitality industry.
- Strong understanding of the boutique hotel and major brand segments.
- Exceptional leadership and team management skills.
- Strategic thinker with the ability to translate strategies into actionable plans.
- Creative and innovative thinker.
- Expertise with the following tools - TravelClick Agency360 and Demand360, Opera, Knowland, STR reports, Delphi FDC, Profit Sage/Sword, Brand systems knowledge preferred.