Sr Manager, Marketing Analytics

Denny's

  • Irving, TX
  • Permanent
  • Full-time
  • 24 days ago
JOB SUMMARYThe Senior Manager of Marketing Analytics plays a key role within Denny’s Business Intelligence, Analytics & Consumer Insights team. Reporting directly to the Senior Director, this leader is responsible for measuring, optimizing, and communicating to Denny’s leadership the performance of paid, owned, and earned marketing initiatives, evaluating the impact of internal and external factors on the company’s traffic and sales, analyzing menu performance, measuring test results, creating insightful automated reports.This role brings clarity, curiosity, and courage to every project—helping Marketing leaders connect actions to outcomes and campaigns to business impact. The Senior Manager partners closely with Brand Engagement, Media, Digital, and CRM teams to ask deeper questions, uncover meaningful insights, and influence in-flight decisions. Their work goes beyond reporting to deliver true insight storytelling, driving smarter campaigns and more effective guest engagement.This is a hands-on, cross-functional role that balances analytical depth with communication and collaboration. The Senior Manager is a key bridge between performance data and marketing decision-making.ESSENTIAL FUNCTIONS (Key Responsibilities)Marketing Campaign Performance & Analysis
  • Lead measurement and insight delivery for national brand campaigns, limited-time offers, and promotional events.
  • Track performance across the full marketing funnel: awareness, engagement, conversion, traffic, and loyalty.
  • Translate marketing metrics into clear, actionable insights that drive campaign refinement and future planning.
Analyze Menu Performance Analytics
  • Support Marketing, Finance, Product Development, and Supply Chain teams by providing peformance insights, guest feedback, break-even analyses, timely updates about the Core and LTO menu items performance.
Channel & CRM Analytics
  • Analyze marketing effectiveness across digital (search, social, display), traditional media (TV, radio, OOH), and CRM (email, SMS, app).
  • Collaborate with media agencies and internal CRM teams to understand targeting, segmentation, and return on investment.
  • Support the Marketing team in identifying the why behind outcomes—and the what now needed to improve.
Optimization & Test-and-Learn Execution
  • Design and support A/B tests, in-market tests tests, and pilot campaign analysis.
  • Offer data-driven guidance for mid-campaign optimization and resource reallocation.
  • Define success metrics prior to launch to ensure every initiative has measurable goals and accountability.
Insight Reporting & Communication
  • Build intuitive automated dashboards, visualizations, and post-campaign reports that clearly communicate results.
  • Present insights in cross-functional meetings and campaign retrospectives.
  • Synthesize data into performance narratives that influence strategy and highlight business impact.
Curiosity, Influence & Collaboration
  • Ask bold, business-minded questions that help the team uncover hidden patterns and rethink assumptions.
  • Collaborate closely with Brand, Creative, Media, and Digital teams to ensure insight informs decisions early—not just after the fact.
  • Operate with a growth mindset, helping Marketing connect brand activity to guest behavior and financial results.
EDUCATION & EXPERIENCE REQUIREMENTSEducation:Bachelor’s degree required; advanced degree in Business Analytics, Finance, Marketing, Data Science, or related field preferred.Experience:
  • 5–8 years of experience in marketing analytics, media analytics, consumer insights (quantitative), business intelligence
  • Background in a fast-paced, multi-channel marketing environment (QSR, retail, or hospitality preferred)
  • Experience presenting insights to cross-functional stakeholders and leadership teams
REQUIRED KNOWLEDGE & SKILLS
  • Hands-on experience with the granular data analysis; strong SQL skills (will be tested).
  • Proficiency (ability to develop reports) with one or more BI platforms: Tableau, Power BI, Looker, and similar (will be tested).
  • Knowelge of Google Analytics/Adobe Analytics platforms
  • Excellent quantitative analytical skills
  • Strong understanding of marketing attribution, promotional effectiveness, and campaign KPIs
  • Experience in A/B testing, test design, and interpreting statistical significance
  • Familiarity with basic Data Science concepts. Knowledge of/experience with AI for reporting and analytics.
  • Ability to effectively visualize data highlighting important insights and conveying the story by using charts and tables
  • Excellent communicator—able to synthesize data into business recommendations
  • Curious, courageous, and proactive—willing to challenge assumptions and drive change
  • Comfortable navigating ambiguity and aligning stakeholders around insight-driven actions
The typical pay range for this role is:Minimum:$104,000.00 - Maximum:$143,000.00Please note that this range represents the pay range for all positions in the job grade within which the position falls. This job posting is not a promise of any specific pay for any specific employee as the actual pay will take into account a range of factors, including location and experience.Denny's, Inc. is committed to providing equal employment opportunity for all persons regardless of age, race, creed, color, national origin, citizenship status, religion, sex, sexual orientation, gender identity, disability, genetic information, military or veteran's status, criminal background, or any other characteristic protected by Federal, State, or local law.Applicants requiring reasonable accommodation for any part of the application process should contact 864-597-8000. PLEASE DO NOT CONTACT THIS NUMBER TO CHECK THE STATUS OF YOUR APPLICATION.Denny’s, Inc. participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. For more information on E-Verify, please contact the DHS at 888-897-7781 or dhs.gov/e-verify. Please note that we do not use this information to pre-screen job applicants.

Denny's