Senior Marketing Manager | Full-Time | Cross Insurance Center
Spectra Experiences
- Bangor, ME
- $60,000-65,000 per year
- Permanent
- Full-time
- Develop, maintain and coordinate event and facility advertising programs and opportunities
- Prepare written proposals; reevaluate potential advertising value of marketing inventory; initiate contractual arrangements; prepare contracts; negotiate terms as required
- Prepare clear and concise advertising/marketing/sponsorship inventory reports
- Implement and administer public relations model; plan, organize, and coordinate all public relations efforts for the facility and its events
- Develop and issue press releases and maintain updated media contact list and relationships
- Regularly review progress of public relations and marketing efforts through report generation
- Assist in developing marketing plans to generate revenue and provide added value to the event and/or promoter
- Solicitation and development of contracts and relevant sales materials; negotiations of agreements
- Manage and participate in the development and implementation of marketing goals, objectives, policies, and priorities
- Create and place advertising media
- Maintain and create detailed media budgets, settlement reconciliations, and recap summaries for facility events
- Marketing Manager will also be responsible for all Group Sales efforts
- Other duties as assigned
- Minimum 4-6 years of increasingly responsible experience in sales and/or marketing, preferably with a sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
- Strong leadership, organizational and computer skills required
- Detail oriented with excellent organizational skills
- Strong written, verbal and interpersonal skills
- Must be a committed, organized user of social media tools, with an understanding of how to drive programs through digital media, manage database marketing to reach new customers and drive increased revenue.
- Strong work ethic
- Accountable and detail-oriented; must be able to juggle many tasks within time constraints
- Microsoft office applications and word processing skills required, as well as database management, graphic design, PowerPoint
- Strong understanding of social media, web-based advertising and website maintenance
- Team player who is a creative and proactive problem solver
- Work a flexible schedule including early mornings, days, evenings, overnight, weekends, holidays, extended (long) workdays and extended number of days when required
- Knowledge of Adobe Photoshop is preferred