Manager, On-Premise Hospitality
Enthuse Marketing
- Baltimore, MD
- $90,000-128,000 per year
- Permanent
- Full-time
- Legal and Compliance Accountability. Enforce and monitor all legal and marketing code guidelines with direct reports
- Staff Management. Hire, onboard, and develop local on-premise team, providing feedback, mentorship, and career pathing
- Client Relationships. Communicate regularly with client counterpart and distributor network to align on market execution approaches for local team
- Budget Management. Manage financial responsibilities for local unit, including account support and T&E planning
- Commercial and Performance Strategy. Plan, track, and implement brand and portfolio engagement using performance data (volume, menu growth/share, activities) provided by agency and client
- Agency Engagement. Leads key initiatives on behalf of designated team including:
- Brand/category knowledge and business skills training
- Point of Sale Management
- Brand and portfolio programming implementation
- Brand, market, competitive and customer insight curation
- Local reporting efforts
- Leadership requests
- Cultivate Opportunities. As a local market expert, seek out opportunities within the market to feature promotional resources and partners for client’s brand portfolio
- Network Communication. Communicate and partner with complimentary client programs to ensure seamless and efficient in-market executions
- Travel and Work-Withs. Travel within the assigned territory to work with direct reports 1:1 to gain an understanding of individual successes and challenges
- Drive local team culture. Highlight team successes, drive support for local initiatives across the agency team and with local client and distributor partners
- Commercial growth (exceeding goals) in on-premise accounts within market territories
- Menu presence growth (exceeding goals) in on-premise accounts within market territories
- Delivery of program activities within the on-premise environment
- Positive 360º feedback from manager, direct reports, and client partners
- Share of success stories through strategic communications such that local progress is clearly communicated to and understood by both agency and client
- High rate of added value across territory (going over and above with our client partnership in the field)
- High team retention rate/career advancement within agency network
- Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
- Frequent lifting and moving cases of product and other objects of 50 pounds or more
- College degree (4-year) or B.A./B.S. equivalent with focus on Communications, Marketing or Business preferred
- 5-7 years people management experience required
- 5-7 years of experience in the spirits industry, agency experience preferred
- Experience in a field-based role, management experience Required
- Distributor or broker experience is a plus
- Proven strong customer relationship experience
- Strong budget management skills
- Knowledge of liquor laws, regulations, and rules
- Deep understanding of market trends and competition activity is an asset
- Excellent written and verbal communication skills
- Persuasive selling and negotiation skills are required to develop and maintain strong relationships
- Ability to work remotely
- Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required
- Must have access to reliable transportation to travel to and from accounts
- Travel, up to 15%
- Desire to lead, coach, and develop a team
- Bilingual (English and Spanish-speaking) a plus
- Manage administrative tasks with attention to meeting agency compliance guidelines and standards