Brand Marketing Manager
Homefront Brands
- Huntersville, NC
- Permanent
- Full-time
Job Title: Brand Marketing Manager
Work Location: On-site / Hybrid - Huntersville, NC.
Direct Report: VP of MarketingAbout Us: Based in Huntersville, NC, Homefront Brands is the latest platform for franchised property services businesses in North America. We have 5 brands (and growing) operating on our platform. Our mission is to be the growth engine for aspiring entrepreneurs, established business builders and our veterans to create and enhance the American dream of building a better future, through the application of our world class franchise models.Job Overview: We are looking for a local brand marketing guru that loves to work with local business owners to join our growing team! This is a great opportunity for anyone looking to have a real impact, grow fast on a professional level and help Homefront Brands scale. This role will approve and help coordinate marketing events, assist in building business partnerships, and coach teams on how to be successful in customer acquisition. This role requires an effective change champion and a passion for growth.Key Responsibilities:
- Promotes our brands and connects our Franchisee locations to their communities in meaningful ways. Multi-faceted, hands-on role responsible for managing the marketing needs for Homefront Brands franchisees.
- Develop and implement marketing strategies to drive growth on a hyper local level through – strategic marketing plans including paid media, organic social, local advertising, community, PR, and brand awareness.
- Ensure that the brand specialists within the team successfully create and execute impactful marketing strategies that drive success for the brands they support.
- Establish meaningful relationships with the franchisees, communicating marketing goals & expectations and performance, gathering research about target markets, and acting as a brand ambassador for Homefront Brands.
- Direct, organize, participate, and coach team on participation in community events.
- Actively manage local social media accounts.
- Take ownership of location-specific information across all channels to ensure accuracy.
- Franchise marketing experience required.
- 5+ years local/field marketing experience.
- Preferably 2 years and in a multi-brand/multi-site environment.
- Required: Strong working knowledge of sales and marketing strategies; excellent written and verbal communications skills; adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment; strong time and people management skills.
- Must be proficient in Microsoft 365, Canva, and Hootsuite a plus.
- Generous 401(k) Matching: HFB provides a robust 401(k) plan with a 100% match for the first 3% of an employee's contributions and a 50% match for the next 2%.
- Comprehensive Health Coverage: Access to health insurance to ensure the well-being of our team members.
- Employer Contribution to HSA: HFB contributes towards the Health Savings Account (HSA), promoting financial health.
- Dental and Vision Coverage: Enjoy the benefits of dental and vision insurance for a complete healthcare package.
- Life Insurance: HFB provides life insurance coverage, demonstrating our commitment to the security of our employees.
- Company Performance Bonus Plan: In addition to competitive salaries, employees are eligible for a bonus plan based on company performance.
- Paid Time Off (PTO): Take advantage of our PTO policy to maintain work-life balance and recharge.
- Paid Holidays: Celebrate 11 paid holidays throughout the year, giving you time to relax and enjoy special moments.
- Hybrid Schedule