Specialist, Paid Media
- Nashville, TN
- Permanent
- Full-time
**This is a REMOTE position. Candidates can be located anywhere in US time zones. Candidates will be required to work ET or CT time zone. Nashville Metropolitan Area is a plus.**
What we are looking for:We are looking for a Specialist, Digital Media who will work on direct response, lead generation and e-commerce accounts in multiple verticals. The position reports to the Manager, Digital Media and may help support interns. Day-to-day tasks may include campaign creation, keyword/audience development, ad copy creation, persona development, strategy development, tactic selection, performance reporting, and assisting the digital media manager with the launch and optimization tactics necessary to meet campaign performance goals.The successful candidate will contribute to Amsive's knowledge base by creating and sharing case studies, POVs and seminar/conference/webinar summaries. The candidate may also update our clients and agency partners on the success of active campaigns.What you will be doing:
- Conducting and reviewing keyword, audience, & bid research and management; monitoring budgets for all active client campaigns
- Ensuring ads are targeted to the most relevant audiences/search queries/etc.
- Thinking of tests that have the potential to move the needle, and overseeing the implementation, tracking, and reporting on those tests
- Overseeing the development of display ads, occasional Text ad copy writing and social ad creation
- Compiling detailed, easy-to-read reports; finding insights and suggesting solutions based on those reports; working with the analytics team to build new reports as necessary
- Controlling quality: ensuring all ads, budgets, settings, etc. are correct for each client
- Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts, sharing knowledge with team members
- Contributing proactively to corporate initiatives, process changes, and other duties as needed
- Doing what it takes to ensure targets are met or exceeded
- 2-4 years’ experience with managing digital advertising campaigns, particularly in Google Ads, Microsoft Ads, Meta Ads, and Programmatic DSPs.
- Bachelor’s degree in Marketing, Advertising, or a similar industry
- Impeccable attention to detail
- Ability to own projects – making sure they get done correctly and on time
- An inquisitive nature. You should be excited to check the data on all accounts each day and curious to find out the causes and effects of any data anomalies you spot
- Ability to build ad campaigns in various user interfaces and editing tools
- Ability to find the story within the data. Not just the “what,” but the “why”
- The ability to calculate bids based on potential ROI
- Excellent attention to detail (we repeated this on purpose) and the ability to effectively multi-task in a deadline-driven atmosphere
- Excellent written communication and interpersonal skills, with a desire to work as a member of a team
- Advanced MS Office skills, especially Excel and PowerPoint
- Foreign language skills a plus
- Mathematics or economics background a plus
- Understanding of testing principles and a disciplined approach to testing
- Ability to understand the needs and desires of our clients' customers