Senior Product Marketing Manager

Hasbro

  • Renton, WA
  • $108,400-198,800 per year
  • Permanent
  • Full-time
  • 7 days ago
At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!We’re seeking a strategic and collaborative Senior Product Marketing Manager to lead digital product marketing for D&D Beyond. You’ll be responsible for optimizing the player journey across our site, ensuring that our digital storefront, feature launches, and go-to-market campaigns are aligned, engaging, and effective.This role will be the marketing owner for D&D Beyond’s site experience—including homepage merchandising, product detail pages, editorial content, and core product features and play tools like the character sheet, compendium, and Maps VTT. You’ll use player insights and performance data to shape strategy, guide feature positioning, and ensure we’re delivering timely, high-impact campaigns that connect with players.A day in the life as a Sr. Product Marketing Manager:
  • Lead Marketing for the D&D Beyond Web Experience: Own the end-to-end marketing approach for D&D Beyond’s website, including homepage programming, PDPs, and editorial content.
  • Drive Feature Marketing Strategy: Partner with product teams to provide marketing insight and go-to-market support for key platform features and play tools like the character sheet, compendium, and Maps VTT—ensuring messaging is player-centric and launch plans are cohesive.
  • Optimize Product Detail Pages (PDPs): Own strategy and execution for PDP improvements to ensure every product is presented clearly, compellingly, and conversion optimized.
  • Support Campaign Integration: Ensure the D&D Beyond website effectively supports major go-to-market campaigns through timely content, promotional placements, and cohesive messaging.
  • Analyze & Act on User Behavior: Use site analytics and user journey data to identify areas of friction and opportunity, translating insights into marketing and product recommendations.
  • Collaborate Cross-Functionally: Work closely with Product, Engineering, Brand, Creative, and Content teams to bring new features and products to life in the most player-friendly way.
  • Measure Success: Track important metrics related to engagement, conversion, and content performance; use results to continuously improve and inform future efforts.
What You'll Bring:
  • 6+ years of experience in product marketing, digital marketing, or eCommerce—preferably in gaming, entertainment, or SaaS.
  • Strong analytical attitude with experience using platforms like Tableau, Google Analytics, Amplitude, or similar tools to inform strategy.
  • Experience supporting live products or platforms with ongoing feature development.
  • Proven ability to optimize digital merchandising and user experience across websites or online storefronts.
  • Excellent project management and cross-functional communication skills.
  • Deep player compassion and a passion for crafting experiences that resonate with diverse audiences.
Nice to Have:
  • Experience launching or supporting tools, platforms, or companion apps in the games industry.
  • Hands-on experience with CMS platforms, A/B testing tools, or personalization engines.
  • Familiarity with Dungeons & Dragons and D&D Beyond.
We are an Equal Opportunity / Affirmative Action EmployerWizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.The base salary range for this position is $108,400.00 to $198,800.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.Our Comprehensive Benefits Package Includes:
  • Health & Wellness: Medical, Dental, and Vision Insurance
  • Time Off to Recharge: Paid Vacation & Holidays
  • Financial Well-being: Generous 401(k) Match
  • Life & Family Support: Paid Parental Leave
  • Giving Back: Volunteer & Employee Giving Programs
  • Level Up Your Skills: Tuition Reimbursement
  • Exclusive Perks: Product Discounts & More!
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Hasbro