
Go to Market Senior Manager
- Stamford, CT
- $93,750-121,875 per year
- Permanent
- Full-time
- Manage the execution of go-to-market strategies for new collections, key seasonal campaigns, and promotional moments across retail.
- Own the full seasonal and promotional calendars for our global product launches—ensuring all functions are aligned to deadlines, deliverables, and critical path milestones.
- Build scalable GTM capabilities that allow the business to plan and execute multiple seasonal initiatives in parallel.
- Partner closely with Merchandising and Product teams to translate assortment strategies into compelling consumer-facing plans.
- Drive alignment with Visual Merchandising, Allocations and Merchandising teams to ensure showroom floors reflect seasonal direction, product focus, brand intent, and timing of floor-model liquidations as needed.
- Work with Marketing and Digital teams to support integrated storytelling across channels—physical showrooms, e-commerce, and media.
- Coordinate with Retail Operations and Supply Chain to ensure frontline readiness and operational execution.
- Establish and track KPIs for each launch and promotional event; gather feedback, evaluate results, and implement continuous improvements.
- Act as the connective tissue between corporate functions and the retail field to ensure strategy translates to execution with clarity and consistency.
- Ensures deliverables for new store openings are efficiently tied to key seasonal milestones.
- Bachelor’s degree in business, marketing, or a related field
- 6+ years of experience in retail go-to-market, merchandising, merchandise planning or strategic planning—ideally within furniture or home furnishings.
- Deep knowledge of seasonal retail planning and promotional calendar management.
- Proven success leading cross-functional initiatives in a multi-channel retail environment.
- Strong organizational skills and ability to manage multiple initiatives simultaneously.
- Excellent communication, influence, and stakeholder management skills.
- Strategic thinker with operational discipline and a passion for customer experience.
- Furniture, home furnishings, or design-centric retail background strongly preferred.
- Familiarity with showroom floor sets, seasonal floor planning, and omnichannel consumer engagement.
- Experience with calendar management tools and retail project workflows.