Customer Advocacy Program Manager

Rockwell Automation

  • Milwaukee, WI
  • Permanent
  • Full-time
  • 1 month ago
Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!Job DescriptionRockwell Automation is the world’s leader in industrial automation. We combine the imaginations of people with the potential of technology to make the world more productive and sustainable. We take complex, highly technical hardware, software, services and solutions and make them easy to understand. We believe telling a story about how we’re solving business problems is more impactful than marketing a list of features. We believe what we say and what we do must always match. We believe in the power of marketing to build excitement, reach new audiences, grow our business and create unique branded experiences.As the Customer Advocacy Program Manager, you bring these values to life by highlighting the customer successes across industries and portfolio, with an emphasis on identifying key value and results. You will scale our library of customer stories for sales and brand awareness marketing. You have a customer-first mentality and a passion for storytelling and creative expressions. You are a skilled cultivator of both customer and internal relationships and will work closely with internal and external stakeholders to understand and meet their customer advocate needs. This is a hybrid role based at either our Milwaukee or Mayfield Heights facility, and will report into the Senior Content & Messaging Manager.What you will do:
  • Manage Rockwell's global customer advocacy program; report on progress toward goals and recommend process improvements as appropriate
  • Ensure a consistent, scalable, and repeatable process for identifying and nurturing customer advocate targets according to go-to-market priorities
  • Prioritize and organize requests, align to themes and key messages, identify and close gaps in coverage across regions, industries and offerings
  • Develop emotional and inspiring content across formats and amplify across activation channels (web, video, events, earned and paid media, marketing collateral, social media, webinars, etc)
  • Drive consistency in tone and deliverables globally, maintain a global repository of content for use across marketing campaigns and initiatives
  • Deliver a robust reporting model to track progress and provide insight on how customer stories are being utilized and to validate business objectives are being met
  • Capture and track customer details based on approvals for logo usage, testimonials, success metrics, and other proof points in a way that allows us to build a library of content that can be efficiently retrieved by both sales and marketing
  • Partner across teams including sales, sales enablement, global marketing, regional marketing, partner marketing, PR, and legal
The Essentials - You Will Have:
  • Bachelor's Degree
  • Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
The Preferred - You may also have:
  • 3+ years of marketing experience with proven track record in content creation
  • Project management skills, ability to organize, categorize and find information quickly
  • Obsessed with customer success
  • Ability to break down ambiguous/complex problems and balance big picture thinking with details of execution
  • Collaborative work style, building relationships with internal stakeholders and customers
  • Strong written and verbal communication skills with the ability to deliver simple and actionable analysis
  • Experience with marketing, sales and communications priorities and track record of successfully partnering to deliver high impact customer stories
What We Offer:
  • Health Insurance including Medical, Dental and Vision
  • Paid Time off
  • Parental and Caregiver Leave
  • Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
  • To learn more about our benefits package, please visit at
.This position is part of a job family. Experience will be the determining factor.This is a summary of the position's responsibilities and does not reflect the entire scope of work expectations.At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.#LI-HYBRID#LI-LH2We are an Equal Opportunity Employer including disability and veterans.If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.

Rockwell Automation