Marketing Director, Service Industry

Fiserv

  • Alpharetta, GA
  • Permanent
  • Full-time
  • 1 day ago
Calling all innovators – find your future at Fiserv.We’re Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants, and consumers to one another millions of times a day – quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we’re involved. If you want to make an impact on a global scale, come make a difference at Fiserv.Job Title Marketing Director, Service IndustryWhat does a successful Marketing Director, Service Industry do at Fiserv?As the Marketing Director, Service Industry, you will be responsible for developing and executing strategic initiatives that drive revenue growth and enhance customer satisfaction with both large and small merchants in the service industry. You will work with a team of professionals, collaborating with cross-functional departments to deliver tailored solutions that meet the unique needs of Service clients. Your role will be pivotal in positioning Fiserv as a thought leader in the service space, ensuring that our marketing efforts generate impactful results.What you will do:
  • Conduct in-depth market research and analysis to identify trends, customer needs, and competitive dynamics within the service industry. This service industry can include professional, business services, personal services and repair services, education and health services, leisure and hospitality.
  • Lead product marketing efforts, including product positioning, messaging, go-to-market strategies, and lifecycle management.
  • Execution of targeted marketing campaigns tailored to the unique needs of the service industry, focusing on driving customer acquisition and retention.
  • Develop industry-specific content, engagement programs, and events to showcase our expertise and innovative solutions.
  • Deliver key performance indicators (KPIs) for industry marketing, analyzing data to optimize strategies and report on outcomes to leadership.
  • Communicate with leadership and key stakeholders on industry marketing performance, challenges, and opportunities for growth.
  • Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI on marketing investments.
What you will need to have:
  • 9+ years of business-to-business (B2B) marketing experience in the service industry
  • 9+ years of experience with digital marketing, content marketing, and traditional marketing methods.
  • 5+ years’ experience managing a team of direct reports.
  • Bachelor’s degree or an equivalent combination of education, work, and/or military experience
What would be great to have:
  • Master’s degree
  • ​Experience in FinTech or related industries
Important info about this role:
  • This role is on-site Monday through Friday. Fiserv considers in-person collaboration to be an essential part of this role as in-person office experiences help you with your overall onboarding experience and leads to stronger productivity.
  • Ability to travel up to 25% of the time and work weekends/evenings, as necessary
  • In order to be considered, you must be legally authorized to work in the U.S. without need for sponsorship now or in the future.
  • This is a full-time, direct-hire position, and no contract options for unsolicited agency submissions will be considered.
Perks at Work:
  • We’re #FiservProud of our commitment to your overall well-being with a growing offering of physical, mental, emotional, and financial benefits from day one.
  • Maintain a healthy work-life balance with paid holidays, generous time off policies, including Unlimited Recharge & Refuel for qualifying associates, and free counseling through our EAP.
  • Plan for your future with competitive salaries, the Fiserv 401(k) Savings Plan, and our Employee Stock Purchase Plan.
  • Recognize and be recognized by colleagues with our Living Proof program where you can exchange points for a variety of rewards.
  • Prioritize your health with a variety of medical, dental, vision, life, and disability insurance options and a range of well-being resources through our Fuel Your Life program.
  • Advance your career with training, development, certification, and internal mobility opportunities.
  • Join Employee Resource Groups that promote our diverse and inclusive culture where associates can share perspectives, exchange ideas, and elevate careers.
#LI-CR1 #LI-OnsiteThis role is not eligible to be performed in Colorado, California, District of Columbia, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York, Nevada, Rhode Island or Washington.It is unlawful to discriminate against a prospective employee due to the individual's status as a veteran.Please note that salary ranges provided for this role on external job boards are salary estimates made by outside parties and may not be accurate.Thank you for considering employment with Fiserv. Please:
  • Apply using your legal name
  • Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).
Our commitment to Equal Opportunity:Fiserv is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, disability, protected veteran status, or any other category protected by law.If you have a disability and require a reasonable accommodation in completing a job application or otherwise participating in the overall hiring process, please contact . Please note our AskHR representatives do not have visibility to your application status. Current associates who require a workplace accommodation should refer to Fiserv’s Disability Accommodation Policy for additional information.Note to agencies:Fiserv does not accept resume submissions from agencies outside of existing agreements. Please do not send resumes to Fiserv associates. Fiserv is not responsible for any fees associated with unsolicited resume submissions.Warning about fake job posts:Please be aware of fraudulent job postings that are not affiliated with Fiserv. Fraudulent job postings may be used by cyber criminals to target your personally identifiable information and/or to steal money or financial information. Any communications from a Fiserv representative will come from a legitimate Fiserv email address.

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