Sr. Web Content Marketing Specialist

Esri

  • Redlands, CA
  • Permanent
  • Full-time
  • 1 month ago
OverviewAs a Sr. Web Content Marketing Specialist at Esri, you will play a crucial role in writing copy and shaping the content of Esri.com. This role demands a deep understanding of both editorial best practices and the GIS industry. You will lead content initiatives, ensure editorial excellence, and work closely with cross-functional teams to achieve business goals.Responsibilities
  • Write and edit. Lead the creation and development of web content and marketing copy for Esri's products, events and training. Manage and execute editing projects from start to finish, ensuring timely delivery of high-quality content.
  • Communicate and collaborate. Work with product teams, sales teams, and subject matter experts (SMEs) to translate complex technical concepts into accessible content. Mentor junior editors and contribute to the professional development of the editorial team.
  • Drive results. Develop editorial strategies that align with Esri's marketing and business objectives. Ensure all content meets SEO standards, brand guidelines, and editorial quality metrics. Leverage OKRs to successfully achieve content marketing objectives and continuously analyze results.
  • Build Esri's brand. Ensure that content is both technically accurate and aligned with customer needs.
  • Innovate and adapt. Monitor industry trends and competitors to inform content strategy and innovation.
Requirements
  • 5+ years of experience in an editorial role, with significant experience writing and editing web, technical, or B2B content
  • Advanced written and verbal communication skills with the desire to utilize these skills for writing web content
  • Strong ability to drive results through others and experience in managing multiple stakeholders and complex projects
  • Proven experience in managing editorial workflows and guiding content from idea to publication
  • Excellent communication and collaboration skills, with a focus on driving content quality
  • Knowledge of GIS technology, the software industry, or a strong interest in learning
  • Advanced knowledge of SEO, Content Management System platforms, and analytics tools
  • Ability to travel occasionally, up to 10%
  • Portfolio submission: writing samples of your recent work
  • Bachelor's in English, Journalism, Communications, or related field
  • Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
  • Master's in English, Journalism, Communications, or related field
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Esri