Social Media Manager - Public Relations

Inizio Evoke

  • Philadelphia, PA
  • Permanent
  • Full-time
  • 2 months ago
In the journey of life, your career should make a difference.At Inizio Evoke, we come together-to do the best work, in the best possible place. We're all in. Because it's everyone's role to make health more human™.About Us:Inizio Evoke Comms is a global, award-winning health communications agency that partners with pharmaceutical, biotechnology, medtech, consumer, and non-profit clients. We deliver insights-driven public relations campaigns, policy programs, and initiatives that advance health and wellbeing around the world.We are looking for a Social Media Manager to serves as a daily social contact for clients and account teams with oversight from a Vice President. You will collaborate with the account team for client projects/deliverables and understand how social and influencer programming supports clients' overarching objectives. You will lead the development of project briefs for multiple types of projects (e.g., content, corporate, influencer) and partner with the creative team to kick off concepting.This is a hybrid role reporting into a Vice President, Social Strategy.You Will:
  • Develop an understanding of clients' business, needs and mindset of target populations
  • Be the daily support team member on multiple client accounts
  • Liase with company partners and vendors on client projects
  • Collaborate with senior members of the social media team to develop social strategies, including channel and content strategy and pillars
  • Manage assigned projects independently and provide progress updates to team members
  • Contribute to tactical planning on assigned social media projects and begins to develop social strategies
  • Develop thought leadership pieces and client POVs
  • Ensure social and influencer programs are compliant with FDA and FTC regulations and platform best practices
  • Work with junior team members, serving as a role model and mentoring and provide direction on projects
  • Partner with account teams to meet client needs, communicating project objectives, direction and timing
  • Write and review social content calendars, copy and creative to ensure delivery and effectiveness
  • Lead in developing a variety of materials including community management guides/SOPs and external community guidelines
  • Maintain relationships with platform reps and vendors
  • Understand industry compliance environment and operates within client standard operating procedures (SOPs) and national/international guidelines, understands the role of approval tools such as Zinc, PromoMats and others, and develops proficiency in their use as required
  • Conduct ongoing community management, flagging potential issues/concerning comments and messages to team members and clients
You Will Bring:
  • Bachelor's degree in communications / marketing / advocacy / digital / social media
  • 4+ years of communications or related marketing / advocacy / digital / social / health experience; partnership, US/global health issues or health product communications experience
  • Strong understanding of all social media platforms
  • Skilled in copywriting and aligning content with overarching social strategy and brand/campaign voice
  • Understanding of industry compliance environment and ability to operate within client standard operating procedures (SOPs) and national/international guidelines, understands the role of approval tools such as Zinc, PromoMats and others, and develops proficiency in their use as required
  • Ability to work collaboratively as part of a team
  • Solid research skills
  • Passionate about improving lives through innovations in health
  • Social and traditional media experience
Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Inizio Evoke