Product Marketing Manager, Loyalty (Systems & Process)

PayPal

  • San Jose, CA
  • $100,500-173,250 per year
  • Permanent
  • Full-time
  • 6 days ago
The CompanyPayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.Job Summary: PayPal is seeking an experienced Product Marketing Manager to build the operational backbone that will bring consistency and scalability to our PMM execution. This is an opportunity to design and implement the processes, frameworks, and systems that will enable a world-class Product Marketing function.Job Description:Essential Responsibilities:
  • Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
  • Own and manage product roadmaps, prioritization, and discussions with stakeholders
  • Identify and quantify new opportunities based on market trends, customer needs, and research
  • Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
  • Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
  • Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
  • Advocate for customer needs and insights to guide product development and marketing strategies
  • Monitor competitors and industry trends to refine positioning and messaging
  • Measure the success of go-to-market initiatives and their impact on product adoption and revenue
  • Ensure legally approved messaging and guidance is developed and maintained across channels
Minimum Qualifications:
  • Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.
Preferred Qualification:Role SummaryPayPal is seeking an experienced Product Marketing Manager to build the operational backbone that will bring consistency and scalability to our PMM execution. This is an opportunity to design and implement the processes, frameworks, and systems that will enable a world-class Product Marketing function.This role will report to the Director of Loyalty Product Marketing and work closely with cross-functional teams to establish scalable, repeatable frameworks that drive excellence across all PMM disciplines. You'll be the architect of our PMM operational excellence, with primary focus on our Loyalty Program while building frameworks that can scale across our entire PMM organization - from insights and market research through brand positioning, value proposition development, product toolkits that scale globally, launch execution, and ongoing optimization.You'll be the foundational contributor who shapes how our Product Marketing organization operates for years to come. Your frameworks will enable scalable launches, better cross-team alignment, and more measurable success across our Loyalty Program and beyond. This is a rare opportunity to build something from scratch and see your operational foundation scale across a growing PMM organization.Key ResponsibilitiesOperational Framework DevelopmentDevelop end-to-end operational frameworks spanning the complete PMM function - from insights and market research through brand positioning, value proposition development, product toolkit creation, launch execution, and sustain/grow initiativesCreate intake and prioritization frameworks for marketing requests across the complete product lifecycleEstablish cross-functional handoff protocols and accountability frameworks from insights gathering through post-launch optimizationBuild scalable processes and establish rhythm of business for Loyalty Program initiatives, with frameworks designed to replicate across the broader PMM organizationProcess Standardization & DocumentationStandardize documentation, campaign briefs, launch checklists, and reporting dashboards to improve efficiency and cross-team alignmentBuild comprehensive campaign brief templates with required inputs/outputs for different initiative typesCreate standardized launch playbooks for various product/feature categories that enable scalable launches and position PMM as orchestrators of cross-functional executionDevelop messaging framework templates and competitive positioning guidesEstablish project management protocols and status reporting systemsMeasurement & Analytics PartnershipPartner with internal analytics teams to establish consistent PMM measurement frameworks that track marketing effectiveness across the product lifecycleDefine key PMM metrics and KPIs in collaboration with analytics, ensuring alignment on success metrics for different types of initiativesProcess Optimization & AutomationChampion operational best practices within PMM, ensuring new initiatives are set up for scalability and measurable successDesign processes that work for both individual product launches and coordinated multi-product campaignsIdentify and implement AI tools and automation solutions to reduce manual operational overhead and enable teams to focus on strategic workEstablish quality assurance protocols to maintain consistency across all PMM deliverablesRequired Qualifications:8-10 years of experience in product marketing, marketing operations, or similar cross-functional roleDeep understanding of the PMM role across the entire product lifecycle - from market research and positioning through launch execution and optimizationKnowledge of AI tools and automation solutions that can streamline PMM workflows and reduce manual tasksExperience working in ambiguous environments while bringing structure and repeatabilityProficiency with project management toolsFamiliarity with analytics platforms and dashboard creationUnderstanding of A/B testing and experimentation frameworksCore CompetenciesSystems Thinking: Ability to design scalable processes that work across different product types, markets, and team sizesCross-Functional Collaboration: Strong track record partnering with Product, Analytics, Engineering, and other marketing functionsProcess Design: Expert at creating documentation, templates, and workflows that teams use and find valuableData Partnership: Experience working with analytics teams to define measurement strategies and reporting frameworksChange Management: Skilled at implementing new processes and driving adoption across teamsSubsidiary: PayPalTravel Percent: 0-PayPal is committed to fair and equitable compensation practices.Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit . The US national annual pay range for this role is $100,500 to $173,250PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit .For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.Our Benefits:At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit .Who We Are:to learn more about our culture and community.Commitment to Diversity and InclusionPayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at .Belonging at PayPal:Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.Any general requests for consideration of your skills, please .We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

PayPal