Associate Creative Director
Celsius
- Louisville, KY
- $100,000-105,000 per year
- Permanent
- Full-time
- 7+ years of experience in visual design within an agency or in-house creative team
- Proven leadership and team management experience across design and copy disciplines
- Expertise in Adobe Creative Suite; proficiency in Microsoft tools, and familiarity with Figma or other digital platforms a plus
- Deep understanding of brand systems, hierarchy and creative execution at scale
- Advanced layout, packaging, illustration, color theory and typography skills
- Conceptual thinker with a strong ability to translate strategy into visually compelling, on-brand storytelling
- Experience with digital-first design and a solid understanding of UX/UI best practices
- Meticulous attention to detail and ability to uphold high-quality standards across multiple workstreams
- Highly collaborative, excellent communicator with strong presentation skills
- Proven ability to inspire, support and co-create with team members to produce exceptional creative work
- Comfortable working under pressure and consistently delivering high-quality results on tight deadlines
- Open, thoughtful and constructive in giving and receiving feedback
- Exceptionally organized, accountable and self-motivated with excellent time management
- Proficient in applying AI tools (Chat GPT, Midjourney, etc.) to enhance creative workflows, accelerate concepting and unlock new modes of expression
- 3D / CGI experience a plus but not required
- Own and evolve the Alani Nu brand identity across packaging, POS, events, merchandise and campaign storytelling, delivering best-in-class creative that is both highly competitive and culturally relevant
- Collaborate with the SVP, Brand Studio to lead creative execution across all major campaign and innovation launches, from initial concept to final rollout
- Concept and direct brand photoshoots from early treatments, visual direction an concept sketches to on-set art direction and post-production polish
- Provide clear direction and actionable feedback to Designers, Production Artists, Art Directors and Copywriters to ensure creative excellence across all channels
- Manage and mentor design and copy team members, delegating tasks and guiding day-to-day creative executions
- Guide the development of brand copy and messaging – shaping headlines, campaign language and storytelling to ensure verbal tone aligns with Alani Nu brand voice and overall creative goals
- Collaborate cross-functionality with innovation, digital, ecommerce, marketing, social and project management teams to bring new ideas to market and elevate existing work
- Oversee and develop print-ready packaging and label designs, encouraging evolution while maintaining brand cohesion
- Lead creative quality control across packaging, POS and product visualizations, working closely with production, CG and external vendors to review and approve assets for print and digital
- Develop moodboards, sketches and visual references to clearly communicate creative direction and align teams
- Present and pitch creative ideas internally, pushing the brand into new visual and cultural territories relevant to Alani Nu’s identity
- Write detailed creative briefs and manage external creative partners or freelancers as needed Champion consistent execution across all brand touchpoints, ensuring cohesion of voice, tone and visual systems
- Contribute hands-on creative support as needed, bringing strong storytelling, layout, typography and illustration skills to the work
- Bring strong visual storytelling, layout and illustration skills to hands-on work when needed
- Operate with urgency and agility – comfortable navigating ambiguity, shifting timelines and fast paced workflows
- Balance creative vision with business priorities, managing multiple projects, people and deliverables concurrently without compromising quality
- Stay current on design trends, cultural shifts and the broader beverage landscape to inform ongoing creative evolutions
- Model ownership, accountability and initiative across all workstreams.
- Continuously explore new tools and techniques to enhance design, typography, composition and storytelling abilities for both you and your team
- Comprehensive Medical, Dental & Vision benefits
- Long- and short-term disability
- Life insurance
- 10 Vacation days per year subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match