E-Commerce Digital Shelf Analyst
Dairy Farmers of America
- Minneapolis, MN
- Permanent
- Full-time
- Own digital shelf content development strategy to drive visibility and conversion of DFA Dairy Brands product across retailers and channels. Lead relationship with eComm content agency to execute the strategy.
- Partner cross functionally with Master Data Management team to ensure digital shelf content is accurately reflected in Production Information Management (PIM) solution.
- Work with the Brand Management teams to ensure digital shelf content is aligned to key brand messaging priorities and guardrails.
- Establish digital shelf performance KPIs, create scorecards and manage tools needed to report on those KPIs, and translate digital shelf performance insights into recommended actions to drive increased online sales.
- Engage with agency partners and vendor platforms to syndicate product content accurately and efficiently across retailer platforms, ensuring consistency and relevance.
- Proactively identify new processes and procedures to ensure digital shelf considerations are part of commercialization process.
- Identify future digital shelf needs and investment through contributing to eComm annual and 3-Year planning.
- A bachelor’s degree is preferred.
- Experience in digital shelf management for consumer brands, which includes content development and analysis of digital shelf performance.
- Familiarity with PIM solutions (such as Salsify).
- Experience working with Digital Shelf Health analytics tools.
- Familiarity with retailer SEO principles and perspective of what comprises a best-in-class product detail page across major omni and pure play retailers.
- Strong analytical skills. Comfortable transforming complex data sets into clear insights. Strong comfort using excel to create pivot tables, vlookup, etc.
- Ability to manage content across a complex product catalogue with 100's of sku's across multiple sales channels.
- Proven ability to work within cross functional teams and identify needed partners across the organization to ensure digital shelf completeness and accuracy.
- Proactively identify opportunities and create recommendations to address; strong ability to troubleshoot and problem solve.
- 3+ years of digital shelf management for consumer brands, which includes content development and analyst of digital shelf performance.
- Experience working with data visualization dashboards such as Power BI.
- Comprehensive Benefits Package available 1st of the month after start date
- 401(k) with company contribution
- Competitive pay
- Paid vacation and holidays
- Career growth opportunities – we promote from within!
- Service recognition and employee rewards
- Employee referral program
- Tuition reimbursement
- Work for dairy farm families