Targeted Marketing Mgr II

Central Market

  • Dallas, TX
  • Permanent
  • Full-time
  • 20 days ago
Overview: Central Market is a specialty grocery that started in Austin, Texas in 1994, and has grown to multiple locations across the state. What makes Central Market one of the freshest markets in the country - Try a sumptuous selection of everything edible, for starters. We go straight to the source to bring you the finest food and drink the world has to offer. With hundreds of cheeses, thousands of wines, acres of produce, and aisles of experts, Central Market is a foodie’s wonderland. Our commitment beyond the plate is another reason we’re a cut above. We believe food is a way of uniting families and communities, of preserving cultures, and of starting new traditions. Each of our stores is a market in the truest sense and is a place to exchange goods, services, and ideas for those really into food. Job Description:Our Marketing Team creates and optimizes direct-to-consumer marketing campaigns that help drive loyalty and sales.As a Targeted Marketing Manager II, you'll manage / be ultimately accountable for multi-channeled, targeted marketing campaign projects via direct mail, email, coupons, SMS, and push.Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that make Central Market the Greatest Omnichannel Retailing Company.Do you have a:
HEART FOR PEOPLE... ability to collaborate with traditional / digital advertising teams?
HEAD FOR BUSINESS... financial / ops knowledge to prioritize data-driven plans and make results-based decisions?
PASSION FOR RESULTS... drive to set up flawless campaign elements that directly impact budget, forecasting, and closed-loop reporting?We're looking for someone with:
- a bachelor's degree and at least 5 years of experience
- project management, communications, and analytical skillsWhat is the work?
Management / Project Management:
- Manages / executes campaign projects through post-campaign analysis; plans timelines, ensures they're met; develops / manages campaign strategy; owns targeted marketing campaigns and results
- Ensures flawless set-up of campaign elements that directly impact budget, forecasting, and closed-loop reporting
- Collaborates with stores and Business Managers to understand business needs / opportunity areas to inform campaign strategy
- Collaborates with creative, design, and development Partners to bring targeted marketing campaigns to life; ensures they meet intended business needs, stay on-brand, and put the customer first
- Collaborates with Customer Data Analytics to inform strategy, customer targeting, test design, content, offers, and measurement plans, and deliver closed-loop results with actionable insights
- Finalizes creative briefs, marketing plans
- Ensures adherence with process standards and channel best practices
- Oversees / adheres to campaign budgeting
- Applies financial / operational understanding to focus on key performance metrics / financial drivers to prioritize data-driven testing plans and make results-based decisions
- Records / reports on pre- and post-campaign learnings
- Creates / publishes executive-level summaries, annual plans, and roadmaps to drive awareness and understanding of department-level effortsWhat is your background?
- Bachelor's degree in a related field, or comparable experience
- 5+ years of experience in project management, customer reporting, retail operations, and / or traditional and digital marketing channelsDo you have what it takes to be a fit as a Central Market Targeted Marketing Manager II?
- Strong working knowledge of Salesforce Marketing Cloud (CRM), Tableau, Power BI,
- Understanding of marketing-related financial / operational aspects, specifically key performance metrics and financial drivers that help prioritize planning and decision-making
- Advanced skills in MS Office (Word, Excel, PowerPoint) and programs / applications required by the job
- Advanced communication skills
- Advanced analytical skills
- Ability to work in a collaborative, dynamic environment
- Ability to manage multiple priorities and shift focus between projects / tasks
- Collaborates with Marketing Team and other cross functional teamsCan you...
- Function in a fast-paced, retail, office environment
- Travel by car or plane with overnight stays
- Work extended hours; sit for extended periods

Central Market