Associate Manager, Websites - B2C & eCommerce

Rich Products Corporation

  • Buffalo, NY
  • $78,115-105,685 per year
  • Permanent
  • Full-time
  • 7 days ago
Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's®-Infinite Possibilities. One Family.Purpose StatementThe Associate Manager, Websites - B2C & eCommerce will lead and elevate digital strategies across direct-to-consumer (D2C), B2C and omnichannel platforms. This role is pivotal in delivering measurable business growth through innovative digital experiences. The Associate Manager will collaborate closely with product, marketing/brand, IT and customer experience teams to build and execute a high-impact roadmap that drives revenue and enhances brand visibility. The ideal candidate is a results-oriented leader with a passion for innovation, a deep understanding of the eCommerce landscape, and a proven ability to connect cross-functional teams, and champion digital-first thinking.This role supports the Digital Demand Creation team as part of the USA/Canada region's Demand Creation Center of Excellence team with responsibility for the management of a subset of Rich's web environments & digital platforms to drive traffic and increase online brand engagement. Our brands include, but are not limited to, Rich's, Farm Rich, SeaPak, Morey's, f'real, Christie Cookie Co., and more.This is a hybrid opportunity based out of Rich's WHQ in Buffalo, NY with in-person collaboration required Tuesday-Thursday each week and WFH flexibility Monday / Friday.Key Accountabilities and OutcomesWebsite Management & Optimization (60%)
Oversee Direct-to-Operator (D2O) and Direct-to-Consumer (D2C) web store operations including product and channel management, pricing, discount codes, and inventory
Collaborate with ecommerce teams to optimize digital shelf presence and ensure data/content performance across platforms
Manage US/C website upgrades across Rich's domains and the advancement of new functionality to drive website performance, increase web traffic & visitors, and drive user engagement (learn more, buy now referrals, transactions, conversions, etc).
Deploy new content and perform ongoing maintenance and Quality Assurance of all published content and landing pages
Systematically conduct audits for product catalog data, images, product content, pricing, inventory, etc. on company websites. Ensure consistent site experiences
Support initiatives for lead generation and conversion funnels for both paid and organic campaigns
Conduct ongoing market analysis as it relates to digital competitiveness; identify strengths, weaknesses, opportunities to enhance/influence website and Digital Customer Experience (DCx) roadmaps. Demonstrate marketplace literacy, understanding of website data & metrics, and an appreciation for the art of SEO
Continually assess digital performance (including site traffic, conversion rates, engagement rates, site speed, and other key metrics) to optimize performance and deliver aligned success metrics, including ROI and website engagement. Build reports and presentations to communicate performance results and effectively present insights
Ensure compliance to current and impending digital marketing industry regulations (GDPR, CCPA, PIPIDA, DSAR, WCAG, etc.)
Collaborate with the Digital Demand Creation team, product category, customer marketing and global marketing to maintain consistent brand messaging and ensure content aligns style guide, voice, and quality across brands/channels owned by Rich Products
Measures performance of new functionality after release
Stay up-to-date with the latest web advancements, techniques and technologies
Marketing Measurement (20%)
Tracks and analyzes e-commerce KPIs such as conversion rate, average order value, and cart abandonment rate
Manages and reports web performance metrics to communicate demonstrable impact of the organization's websites on the business through regularly-scheduled & ad hoc business reviews
Manages and reports on brand & website satisfaction via a detailed analysis of website driven customer satisfaction surveys or ratings/reviews
Identifies data gaps due to either tagging inconsistencies or incomplete MarTech solutions. Partners with necessary stakeholders to close those
Supports data collection across Web, App and Consent/Privacy Landscape
Manages site usability along with engagement of digital marketing campaigns, and present actionable insights and recommendations based on data results and best practices.
Project Management & General Team Support (20%):
Manage development of website strategies and roadmap
Manage and partner with vendors/agencies and internal teams to understand content performance, optimization opportunities and insights, providing continuous feedback loop
Partner regularly with cross functional teams including product category, customer marketing, performance marketing & digital teams on Go-to-Market (GTM) strategies and campaigns that amplify the customer experience, drive traffic, and increase engagement
Maintain marketing budget and deliver results within budget parameters for web & digital initiatives
Provide back-up support to the Digital Customer Experience & Performance Marketing Teams, as needed
Participate in Agile product development work to advance Digital Demand Creation initiatives, as requiredKnowledge, Skills, and Experience
  • Bachelor's degree in marketing, business or related field with 3+ years of experience in web design, digital design and e-commerce.
  • Knowledge of website & ecommerce systems & tools, including WordPress, Shopify, etc. (experience with CommerceTools a plus)
  • Expertise in digital analytics reporting, analysis, and attribution including tagging and analytics tools such as Google Analytics, Google Tag Manager, Google Data Studio, PowerBI, Tableau or other industry leading web-analytics & data analytics tools
  • Demonstrated ability in being a fast learner and adapting to change. Ability to assimilate new software, procedures and techniques as they are constantly introduced in this environment.
  • Exceptional project management skills and cross-functional team leadership required; ability to manage multiple projects simultaneously, and the ability to function in a fast-paced environment. Strong attention to detail.
  • Strong understanding and applications of SEO, UTM & website accessibility standards
  • Experience with SEO tools such as Google Analytics, Search Console, SEMrush, Conductor, etc.
  • The ability to assume responsibility without direct supervision, exercise initiative and judgment, and make decisions within the scope of assigned authority is required.
  • Ability to work independently and with others in a collaborative environment.
  • Solid verbal and written communication skills.
  • High proficiency in Microsoft Office Suite; Excel and PowerPoint required.
  • Working experience with Adobe Creative Suite (InDesign & Photoshop), preferred.
#LI-RT1COMPENSATIONIn accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.Annual Range/Hourly Rate$78,115.00 - $105,685.00Rich Products Corporation, its subsidiaries and affiliates (“Rich's”), are committed to a policy of , standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all. We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's. Please contact Rich's Associate Experience Network at if you need assistance completing this application or to otherwise participate in the application process.BRINGING YOUR BEST SELF TO WORK.As a family-owned company, caring for our associates—their whole selves—is a top priority. That’s why we provide benefits and tools to help our people balance the integration of work and life:
  • Competitive compensation
  • Health & financial benefits
  • Paid time off
  • Parental leave
  • Family planning support
  • Flexible work policy
  • Associate resource groups
  • Volunteering & community impact opportunities
  • Holiday gatherings
  • In-house taste tests (we are a food company after all)!
It’s all part of how we support our family of associates. Because in the company of family, all things are possible.MEET RICH'S.Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $3.8 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

Rich Products Corporation