Retail Paid Search Specialist
Bose
- Framingham, MA
- Permanent
- Full-time
- Plan and execute digital reseller search programs based on consumer data, business priorities and sales goals to achieve KPIs
- Manage and execute paid search strategy across strategic reseller sites in US and EU. Accountable for program KPIs with hands on keyboard management
- Responsible for managing, tracking, and adjusting multiple budgets globally across multiple currencies
- Leverage digital shelf tool to perform analysis, gather insights and inform strategy
- Drive SEO strategy and recommendations to increase Bose organic visibility and rank across strategic reseller sites, in collaboration with Reseller team
- Identify optimizations for search execution through new opportunities, testing, content and ways of working
- Evaluate and onboard new tools for improved program performance
- Partner with outside agencies to deliver on program goals and KPIs. Ensures provision of data to Analytics team for effectiveness measurement
- Partner with Marketing Analytics to develop reseller search reporting and performance insights. Present results and insights to stakeholders
- Partner with Reseller Marketing team to define optimal investment plan for paid search tactics to influence customer journey and drive reseller digital KPIs
- Partner with Sales teams to identify sales trends and forecasts to inform search strategy
- Partner with Amazon Search and Google/Bing Search leads to align strategies, share learnings and drive performance across platforms
- In depth understanding of digital marketing landscape and best practice, with direct experience in search marketing
- Ability to utilize analytics, business and shopper insights to drive data-driven planning
- Analysis of competitive environment to identify digital search marketing opportunities
- Analysis of digital search marketing/industry trends that may impact strategy
- Reseller search tools and bid management platforms (e.g., Amazon, Criteo, Kenshoo, Profitero, Commerce IQ, etc.)
- Digital Marketing
- Working with cross functional teams to achieve common targets
- Strong communication and relationship building experience
- Experience collaborating with external partners
- Championing
- Digital marketing (specifically paid and organic search)
- Critical Thinking
- Driving for results
- Ecommerce
- Team collaboration
- Channel marketing
- Communicating results with key stakeholders
- PowerPoint & Excel
- Billing experience a plus