Senior Director, Digital Product

• Lead the development and execution of the product vision and roadmap for PTG’s digital platforms, ensuring alignment with the company’s long-term business goals and guest experience strategy.

• Lead the strategy, development, and execution of digital product initiatives across PTG’s digital platforms to drive engagement, revenue, and user satisfaction.

• Serve as the product owner for key digital platforms, including but not limited to iprefer.com and mobile app, managing product lifecycles and ensuring alignment with business goals.

• Focus on driving key business outcomes, including increasing direct bookings, optimizing conversion rates, and improving online revenue streams across PTG’s digital platforms.

• Support PTG’s digital product AI roadmap, identifying opportunities to leverage AI and machine learning to improve guest experiences, optimize booking processes, and drive personalization across digital platforms.

• Drive the development of personalized experiences across digital platforms by leveraging data-driven insights, AI, and machine learning to create unique, guest-centric experiences.

• Lead the integration and management of digital identity strategies (CDP), ensuring consistency and personalization across all guest touchpoints.

• Manage translations and the language roadmap for international markets, including PTG’s .cn site for the Chinese market, ensuring relevant and accurate content for global audiences.

• Lead A/B testing and other optimization efforts to improve site performance, user engagement, and conversion rates across brand products.

• Optimize digital merchandising to enhance visibility and relevance, driving increased engagement and encouraging repeat bookings through personalized content and product recommendations.

• Collaborate with teams to implement strategies that optimize content presentation, ensuring that it aligns with AI search algorithms and improves product discoverability for users.

• Track and analyze key performance metrics, such as traffic, conversion rates, and revenue per visitor, using insights to inform content and product optimization decisions.

• Define business and functional requirements for new product initiatives, ensuring alignment with the broader digital strategy.

• Track and measure the success of digital products using key performance indicators (KPIs), such as engagement rates, conversion rates, customer satisfaction, and revenue growth.

• Oversee product testing and validation processes, ensuring quality assurance and user acceptance testing (UAT) are completed effectively.

• Utilize Jira and Confluence to manage workflows, document requirements, and ensure transparency and collaboration across teams in the product development lifecycle.

• Manage bug reporting, tracking, and resolution to ensure a seamless, high-quality user experience across brand products.

• Ensure content, merchandising, and SEO/GEO strategies are executed effectively, meeting deadlines and driving results aligned with business goals.

• Collaborate with marketing, IT, data science, and senior leadership to ensure alignment on digital product and content strategies.

• Champion and help define agile operating models, including structure, procedures, governance, enabling technology, as well as mindset and change management to accelerate value delivery and cross-functional adoption.

• Lead and mentor a team of Product Owners (Brand and B2B), ensuring collaboration, alignment, and growth. Foster a high-performance culture, ensuring each team member’s growth and success.

• Drive continuous improvement within the team, promoting a culture of collaboration and innovation to enhance the guest experience and optimize revenue generation.

• Proven track record in managing the full product lifecycle, from ideation to launch and optimization.

• "Driver" mentality with a proactive, solutions-focused mindset and the ability to push projects forward with urgency and accountability.

• Ability to think creatively and manage resources effectively, doing more with less while delivering results. Must thrive in a fast-paced, results-driven environment and be comfortable navigating ambiguity and uncertainty with a solutions-focused approach.

• Proven experience in driving digital product performance through content strategy, SEO/GEO, A/B testing, and optimization.

• Proven ability to increase direct bookings and optimize revenue across digital products.

• Strong understanding of digital technologies, user experience (UX), and data analytics.

• Experience with Agile and Lean methodologies, with a deep understanding of how to manage product backlogs and prioritize user stories to deliver iterative and impactful releases.

• Expertise in using Jira for backlog management, sprint planning, and issue tracking; proficiency in Confluence for documentation and cross-team collaboration.

• Strong communication and leadership skills, with the ability to manage cross-functional teams and influence stakeholders.

• Data-driven, with experience in product performance analysis and using KPIs to guide decision-making.

• Strong understanding of generative AI search trends and how content can support search algorithms to improve product discoverability and user engagement.

• Experience with content localization and translation for international markets, including China.

Preferred Hotel Group