Manager, Digital and Programmatic

dentsu

  • New York City, NY
  • $64,350-110,400 per year
  • Permanent
  • Full-time
  • 1 day ago
The purpose of this role is to handle basic campaign queries and support the Addressable Trading Manager. General support with campaign set up and trading metrics with Addressable Trading Manager.Job Description:As a Manager, Digital and Programmatic, you will focus on strategic media planning and management across paid media. This will be a role focused on Digital and Programmatic, but also exposed to mobile DSP, video DSP, direct publisher, and Connected TV buying. You will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach.Responsibilities:Oversee the platform strategy, execution, performance and reporting of the media campaign across all buying platformsBe your client's primary contact for display, responsible for building client-facing materials, presenting, and following throughBe the programmatic expert for your client on campaign performance and optimization providing insights into the best strategies and tactics to achieve their goalsBuild training materials and best practice documentationOversee the work of multiple specialists, train technical knowledge, and manage workflow.Coordinate assets and tags with vendors and ensure campaigns are meeting KPIsManage MBAs and invoices, while overseeing client budgets and pacing across digital media portfolioConsult and work with other cross-channel leaders in Search, Technology, Identity Management, Tracking, Analytics, and Measurement for seamless execution and the development of forward-thinking strategies and innovationsYou will report to the Digital Media DirectorQualifications3+ years experience working in the digital media buying & planning space with focus a on programmatic strategy, execution, and People Based MarketingMust have in-platform execution experience pulling the levers in DSP platforms (i.e. DV360, Google Ads, The Trade Desk, Amazon DSP,)Passion for media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tagsExperience against multiple media buying strategies: self-service, managed buyer, partner negotiationsInterest in data analytics and how that affects the bottom lineExperience with digital ads trafficking is required (Atlas, DCM, MediaMind)Bachelor's degree from an accredited college or universityWell-versed in the Microsoft Office suite specifically, Excel and PowerPointProfessional client communication, both written and verbalEnthusiasm for the future of brand advertising on the web and building that future with usThe annual salary range for this position is $64,350-$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.Benefits available with this position include:
  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.Location: New York - 150 E 42ndBrand: CaratTime Type: Full timeContract Type: PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

dentsu