Director of Performance Marketing, Growth

  • Boston, MA
  • $100,000-110,000 per year
  • Permanent
  • Full-time
  • 13 days ago
  • Apply easily
Location: Remote (US or International Hire)OVERVIEWThe climate emergency is the defining challenge of our time, demanding an urgent and transformative response. The window for small, incremental action has closed; the moment for bold, emergency-level action is now.Action for the Climate Emergency (ACE) operates at the intersection of clean energy advocacy, strategic media, and civic participation to accelerate global decarbonization. Through cutting-edge media strategies, ACE combats climate disinformation, flattens the curve of clean energy opposition, increases diverse participation in our democracy, and inspires meaningful action. Our programs engage tens of millions of people annually, mobilizing audiences that traditional climate efforts often overlook.ACE’s dynamic and diverse team thrives in a fast-paced, high-stakes environment, united by a shared commitment to addressing the climate crisis. As we expand to meet this critical moment, we seek talented individuals eager to make an impact.JOB SUMMARYThe Director of Performance Marketing will work to advance the programmatic and strategic growth of the Action for the Climate Emergency (ACE) through implementing, managing, and improving ACE’s paid advertising campaign strategies in key states and nationally, across the organization’s primary issue areas of: climate education and storytelling, stopping fossil fuel expansion, expanding voter engagement in democracy and accelerating the decarbonized economy.In this position, the Director of Performance Marketing will work to strengthen ACE’s role and impact in advocating for an end to the era of fossil fuels, a swift and equitable transition to renewable energy, and an increase in diverse youth participation in our democracy as well as devise creative strategies to inoculate persuadable audiences for ACE’s current and future white label entities. This is a future-facing role for an ads expert who thrives at the convergence of digital innovation, audience segmentation, and data-driven campaign performance. This is a full-time, remote position based in the United States. The Director of Performance Marketing will work from home, meet regularly by video chat with ACE team members and partners, and conduct the majority of activities both online and in-person, when safe. The Director of Performance Marketing must be available for travel within the United States to participate in staff retreats and/or conferences.Key Responsibilities:
  • Campaign Strategy & Management
  • Design, launch, and manage digital and traditional advertising campaigns across multiple platforms (Meta, Google Ads, YouTube, X, LinkedIn, Reddit, Twitch, audio, programmatic DSPs, and terrestrial media).
  • Develop budgets and paid media plans; monitor performance to ensure delivery of key metrics.
  • Manage audiences, targeting, creative assets, and tracking systems to optimize performance.
  • Creative Development & Optimization
  • Write and refine ad copy; collaborate with vendors and staff to produce engaging creatives.
  • Build and optimize action pages to drive list growth, conversions, and lower cost-per-lead.
Leverage retargeting and segmentation to increase retention and campaign effectiveness. * Implement new tracking and reporting methods to enhance performance insights.
  • Cross-Departmental Collaboration
  • Partner with program and campaign teams to align advertising with organizational priorities (e.g., voter registration, siting & permitting, clean energy acceleration, IRA defense, workforce development, and white-label initiatives).
  • Support the development team with funder collateral, including campaign impact reports and presentations.
  • Coordinate with communications and compliance teams to ensure proper C3/C4 activity reporting.
  • Data, Insights & Innovation
  • Monitor and analyze KPIs; provide actionable recommendations for optimization.
  • Research and test innovative strategies to expand reach, engagement, and efficiency.
  • Stay current on audience sentiment, platform innovations, and industry trends.
  • Capacity Building & Leadership
  • Provide training and support to staff on digital tools and campaign strategies.
  • Expand organizational use of digital tools (e.g., Engaging Networks, Monday.com, SEMcasting).
  • Identify new opportunities in both digital and traditional ad spaces to advance ACE’s mission.
Qualifications
  • 7+ years of experience in digital marketing, advertising, or media buying file.
  • Track record building, managing, and evaluating paid advertising campaigns within paid social, paid search, and traditional advertising avenues.
  • Strong expertise in paid social and paid search; familiarity with DSPs (e.g., The Trade Desk, StackAdapt, DSPolitical).
  • Demonstrated ability to analyze performance data, optimize campaigns, and communicate results clearly.
  • Experience with event tracking (e.g., Google Tag Manager, Meta Pixel).
  • Excellent written and verbal communication skills, including copywriting for digital campaigns.
  • Strong organizational and project management skills; ability to work independently and meet deadlines.
  • Self-starter with strong organizational skills and creativity.
  • Proficiency with Excel/Google Sheets for reporting and analysis.
Preferred Qualifications
  • Experience with funder reporting, donor stewardship, or presenting campaign impact to external stakeholders.
  • Familiarity with digital engagement tools (e.g., Engaging Networks, Monday.com, SEMcasting).
  • People management experience (leading teams or contractors).
  • Graphic design skills (e.g., Canva, Adobe Suite).
  • Experience working in advocacy, nonprofit, or political campaign environments.
This description reflects ACE’s assignment of essential functions, it does not restrict the tasks that may be assigned. ACE retains the right to change or assign other duties to this position at any time. Employees must be able to perform the essential functions of the position satisfactorily. Reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. ACE has a zero-tolerance standard for abuse and inappropriate behavior by staff members.POSITION DETAILS
  • Annual salary range: $100,000-110,000, commensurate with experience. For international candidates, we offer competitive, location-adjusted salaries based on local market rates, cost of living, and experience.
  • Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays. For international employees, we provide equivalent, locally appropriate benefits through our global employer of record.
  • ACE is an equal-opportunity employer that highly values staff diversity
  • Location: Remote
APPLICATION GUIDELINESACE is an equal-opportunity employer that highly values diversity, equity, and inclusion and views the climate crisis as a social justice crisis. People who identify as Black, Indigenous, and People of Color (BIPOC), people who experience gender oppression, people with disabilities, and people who identify as members of the LGBTQIA+ community are particularly encouraged to apply.Powered by JazzHR

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