Senior Marketing Strategy Manager, Peripheral Vascular

Boston Scientific

  • Maple Grove, MN
  • $99,100 per year
  • Permanent
  • Full-time
  • 16 days ago
Additional Location(s): N/ADiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.About the role:The Senior Marketing Strategy Manager for the Peripheral Vascular division is responsible for enabling, informing, and influencing critical strategic and operational business decisions in collaboration with franchise marketing partners.This individual contributor will develop a deep understanding of the peripheral vascular marketplace, identify trends and growth opportunities, diagnose customer needs and behaviors, predict likely competitive dynamics, and analyze the economics and performance of the business. S/he is expected to develop relationships with business partners, scope detailed project plans to address franchise needs, and ensure deliverables with compelling recommendations are completed in a timely fashion.Topics will range from the exploration and characterization of new growth opportunities to portfolio optimization that supports key investment decisions. This person is expected to be comfortable working in highly autonomous environments and projects while establishing relationships with internal/external business partners, developing compelling recommendations, and driving initiatives to completion.At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.Your responsibilities will include:
  • Develop an understanding of current and future market dynamics, competitive landscape, key business trends and market conditions through market research, clinical literature, metrics, coordination with customer interfacing teams and personal interaction with key customers
  • Initiate research and provide recommendations for growth through market adjacencies, adjunct technologies, new products and new applications for existing products
  • Facilitate cross-functional discussions and recommendations on investment decisions and market strategy initiatives focused on growing the business while leveraging classic marketing capabilities.
  • Drive “Voice of Customer” (VOC) and “Voice of Business” (VOB) work where applicable to inform market and business needs while investigating new strategic initiatives
  • Ongoing support and refinement of market revenue and segmentation models in partnership with Market Strategy and Finance
  • Identify, track and provide updates to senior leadership on key competitive initiatives to support strategic decision making; conduct and/or direct vendors in market analysis and research
  • Strong project management, including communication of timelines and collaborating with internal and external stakeholders to proactively remove barriers for project completion.
  • Plan, execute and participate in global physician advisory boards
  • Lead long range portfolio planning process for all Coronary Therapies portfolios
  • Support pipeline discussions around future portfolio including hands-on demonstrations and presentations to physicians
Required qualifications:
  • Bachelor's degree (marketing, engineering or healthcare preferred)
  • 5+ years prior experience in consulting, market research, upstream marketing, product management, business strategy/analytics or strategic marketing
  • Excellent communication skills (verbal and written). Experience creating compelling presentations and effective communication of recommendations.
  • Demonstrated success managing complex projects, incorporating diverse needs from numerous stakeholders and delivering on commitments
  • Demonstrated experience conducting assessments of sophisticated markets.
  • Ability to influence leadership and key stakeholders through excellent communication and interpersonal skills and creating compelling, cohesive, and succinct presentations
Preferred qualifications:
  • MBA or advanced degree
  • Strong analytical, quantitative, financial modeling, and strategic thinking skills
  • KOL engagement and experience managing multiple physician collaborators
  • Ability to work in a fast-paced environment as an individual contributor and effectively in a team-based environment while managing multiple priorities.
  • Prior strategic planning and product development experience preferred
  • Healthcare or medical device marketing experience, with demonstrated ability to develop deep clinical and commercial expertise in medical device therapies and products preferred
  • Experience with Tableau, PowerBI, and Alteryx a plus
Requisition ID: 611346Minimum Salary: $99100Maximum Salary: $188300The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) - see --will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do - as a global business and as a global corporate citizen.So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company's policies or protocols change with regard to COVID-19 vaccination.

Boston Scientific