Director of Sales and Marketing - Capital Equipment Manufacturing Industry
- Billings, MT
- Permanent
- Full-time
- Develop and implement comprehensive sales strategies to increase market share and revenue in domestic and international markets.
- Lead and mentor the sales team, ensuring alignment with business objectives, while setting and achieving aggressive sales goals.
- Identify new business opportunities and create strategic partnerships with key customers, contractors, and industry partners.
- Manage and expand customer relationships, ensuring exceptional customer service, retention, and satisfaction.
- Oversee the sales pipeline, forecasting, and performance metrics to ensure sales targets are met.
- Collaborate with internal teams to ensure successful product launches, quality inspections, customer training, and post-sale support.
- Must be willing and able to travel up to 40%
- Lead the creation and execution of an integrated marketing strategy that aligns with corporate goals and drives brand awareness, lead generation, and customer acquisition.
- Oversee market research and competitive analysis to identify trends, customer needs, and potential areas for product innovation.
- Manage digital marketing efforts including website development, SEO, content marketing, email campaigns, and social media initiatives.
- Coordinate the development of product marketing collateral, trade show materials, presentations, and promotional campaigns.
- Ensure consistent brand messaging across all communication channels, including print, digital, and public relations.
- Leadership and grow Marketing Manager.
- Domestic and International marketing strategy development.
- Actively engage with the American Traffic Safety Services Association (ATSSA).
- Work closely with Product Development, Engineering, and Operations teams to ensure product offerings meet customer needs and align with market trends.
- Collaborate with other Federal Signal subsidiaries to evaluate joint “go to market” strategies.
- Act as a liaison between Sales, Marketing, and Executive teams to ensure strategic objectives and priorities are aligned.
- Lead quality focus for equipment with cross functional team.
- Provide timely and accurate sales and marketing performance reports to senior leadership, with recommendations for improvements.
- Develop and manage the sales and marketing budget, ensuring optimal allocation of resources across initiatives.
- Monitor return on investment (ROI) for sales and marketing activities, optimizing strategies based on performance data.
- Lead and inspire a diverse team of sales professionals and marketing specialists.
- Provide coaching, training, and performance evaluations to promote career growth and employee satisfaction.
- Foster a culture of collaboration, accountability, and continuous improvement within the department.
- Bachelor’s degree in Business, Marketing, or a related field, required
- MBA, preferred
- Minimum 5 years of progressive experience in direct sales and marketing
- Minimum 3 years in a leadership role in direct sales and marketing.
- Experience in construction, road maintenance, or manufacturing industries is highly preferred
- Strong leadership, interpersonal, and communication skills.
- Proven track record of developing and executing successful sales and marketing strategies.
- In-depth knowledge of digital marketing platforms, tools, and best practices.
- Experience in managing a P&L and driving ROI on marketing initiatives.
- Ability to analyze market trends, customer data, and sales performance to drive informed decision-making.
- Proficiency in CRM software (HubSpot), marketing automation tools, and MS Office Suite.
- Strategic thinker with a strong ability to execute and deliver results.
- Innovative and solution-oriented mindset.
- Ability to build and maintain strong relationships with both internal and external stakeholders.
- High level of professionalism, integrity, and ethical standards.
- Detail-oriented with excellent problem-solving skills.