Loyalty Program Experience & Partnerships Manager

Columbia Sportswear

  • Portland, OR
  • Permanent
  • Full-time
  • 2 months ago
This is a hybrid role based out of our HQ office near Portland, Oregon. The expectation is for employees to be in-office 3 days or more per week, depending on business need. This in-office expectation is subject to change at business discretion.OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.At Columbia, we’re as passionate about the outdoors as you are. And while our gear is available worldwide, we’re proud to be based in the Pacific Northwest, where natural wonders are our playground.Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It’s perfect. Now make it better.” As pioneers of relentless improvement, we are constantly evolving.We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.And we believe in you.ABOUT THE POSITION
As our Loyalty Program Experience & Partnerships Manager you’ll be the creative force redefining why customers join, engage, and stay with Greater Rewards. From initiative ideation to omni‑channel storytelling, you’ll craft member experiences that fuel acquisition, frequency, and brand love across the US & Canada. In this role, you'll contribute to overall program strategy by bringing forward insights, member feedback, and growth opportunities that inform how we evolve Greater Rewards. You will collaborate on overall program strategy and take lead on high-impact activations like promotions, limited-time activations, events, product exclusives, and strategic partnerships that surprise, delight, and re-engage members throughout the year.HOW YOU’LL MAKE A DIFFERENCE
  • Build the annual promotion & content calendar; brief creative teams on campaigns that span email, SMS, social, and in‑store.
  • Own execution and creative strategy for limited-time promotional moments and exclusive access campaigns.
  • Partner with CRM team on segmentation and journey strategy to deploy personalized messaging that drives frequency and spend.
  • Run a robust test‑and‑learn program (A/B, multivariate, holdout panels) and socialize wins across the org.
  • Scout and negotiate brand & partner collaborations (events, experiential rewards, 3rd‑party perks). Design surprise-and-delight activations and short-term experiential campaigns to amplify program engagement and brand affinity.
  • Present growth cases and post‑mortems to executives; influence program and funding decisions with clear ROI narratives and strategic foresight.
  • Present growth cases and post‑mortems to executives; influence funding decisions with clear ROI narratives.
  • Mentor peers and junior marketers, elevating creative thinking and customer‑centricity.
YOU ARE
  • A strategic storyteller who thinks like a marketer and acts like a product owner.
  • Equal parts left‑brain/right‑brain—comfortable debating loyalty economics or mood‑boarding new benefit visuals.
  • Energized by blank‑sheet ideation and fast‑paced experimentation.
  • Obsessed with connecting data insights to human emotion.
YOU HAVE
  • Bachelor’s degree or equivalent experience.
  • 8‑10 years in Loyalty, CRM, and brand marketing with a focus on customer engagement and membership programs.
  • Demonstrated success designing benefits, campaigns, and partnerships that grow active membership and revenue.
  • Deep understanding of segmentation, personalization, and A/B testing methodologies.
  • Fluency in creative briefing, journey mapping, and performance storytelling to senior leaders.
#LI-JD1This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.

Columbia Sportswear