Senior Consumer Insight Strategist - MCC
Atrium Health
- Charlotte, NC
- Permanent
- Full-time
- Strategic mindset with a deep understanding of consumer behavior, marketing analytics, and competitive intelligence.
- Design and execute qualitative and quantitative research studies that deliver actionable insights.
- Distill complex findings into clear, compelling narratives for many departments throughout the enterprise.
- Draft and manage strategic plan for site, product, business development, or service promotion.
- Manages or operationalize product, service or program campaign.
- Conduct and evaluate insight research to ensure effectiveness of campaign and end-to-end consumer experience.
- Support a governance model for creation, distribution, management, and approval of content in printed or electronic formats and/or mediums.