Assistant Director, Digital Recruitment Marketing

Villanova University

  • Villanova, PA
  • Permanent
  • Full-time
  • 1 month ago
Do you have questions about the application process? If so, please refer to the Applicant FAQ's.Posting Details (Default Section)Posting Number: 20243931S
Position Title: Assistant Director, Digital Recruitment Marketing
Position Type: Staff
Location: Villanova, PA
Recruitment Type: Internal/External Applicants
Work Schedule: full-time/12-months
Avg Hours Week
Department: 653 - University Communication and Marketing - Marketing
Position Summary:Under the direction of the Director of Digital Recruitment Marketing, University Communication and Marketing (UCM), the Assistant Director, Digital Recruitment Marketing supports the Director with developing, executing, and measuring national, integrated digital marketing campaigns to recruit for a select portfolio of master's programs in highly competitive fields. The Assistant Director serves as an overall project manager ensuring that all digital marketing campaigns and initiatives run on time and on budget. The individual in this position is responsible for project briefs, building and managing the content/editorial calendar and overseeing advertising timelines, approvals and needs. Functions as day-to-day liaison with partner agencies for SEO and all paid media, including search and social media advertising, ensuring the appropriate number of qualified leads are obtained to reach enrollment goals. Liaises with college communication directors and enrollment teams within the colleges, the Office of Online Programs in the Office of the Provost, and University Information Technologies (UNIT) to support the Director. Works with Digital Recruitment Marketing team to provide campaign performance updates and analytics reports to college teams. Coordinates with and collaborates with University Communication and Marketing functional areas as needed.Villanova is a Catholic university sponsored by the Augustinian Order. Diversity and inclusion have been and will continue to be an integral component of Villanova University's mission. The University is an Equal Opportunity/Affirmative Action employer and seeks candidates who understand, respect and can contribute to the University's mission and values.
Duties and Responsibilities:
  • Supports the Director with marketing strategy development and execution and measurement of national, integrated digital marketing campaigns to recruit for a select portfolio of master's programs in highly competitive fields. Functions as day-to-day liaison with partner agencies for SEO and all paid media, including search and social media advertising, ensuring the appropriate number of qualified leads are obtained in order to reach enrollment goals.
  • Serves as an overall project manager ensuring that all campaigns and initiatives run on time and on budget. Responsible for project briefs, building and managing the content/editorial calendar, overseeing advertising timelines and needs, and ensuring timely reviews and approvals from college teams. Works closely with Digital Recruitment Marketing team to ensure all campaign deliverables are completed on time as part of the defined campaign strategy.
  • In consultation with the Director, upholds and integrates the Villanova brand into all program advertising. Liaises with college communication directors and enrollment teams within the colleges, the Office of Online Programs in the Office of the Provost, and University Information Technologies (UNIT) to support the Director. Works with Digital Recruitment Marketing team to provide campaign analysis and reports to college teams. Coordinates with and collaborates with University Communication and Marketing functional areas as needed.
  • Assist the Director with a multi-million-dollar budget and detailed budget management, including annual planning, monthly projections, and overall accountability. Work with UCM Finance/Operations staff as appropriate.
  • Perform other duties and assist with projects as assigned.
Minimum Qualifications:
  • Bachelor's degree required.
  • Must have six (6) plus years of professional marketing experience to include three (3) years of hands-on digital marketing and project management experience.
  • The individual must be a team player with strong communication, project management and problem-solving skills.
  • Must be an excellent relationship builder within the organization and with external vendors.
  • Must have demonstrated team-building skills in a highly collaborative environment.
  • Must have ability to manage several projects simultaneously, in a fast-paced, high volume and deadline-driven environment with limited supervision under tight timeframes.
  • Must have strong organization, multi-tasking and priority setting abilities with superior attention to detail.
  • Must be a flexible, upbeat, energetic self-starter who enjoys collaboration with a wide variety of constituencies.
  • The individual must have a deep commitment to the well-being of the University and a commitment to the University's Catholic/Augustinian heritage, the advancement of its mission and to serving the needs of a diverse community.
  • Must have an excellent understanding of digital marketing concepts and best practices.
  • Must have experience using digital marketing tactics, including web content/SEO strategy, paid digital advertising, and social media for lead generation.
  • Must have proven experience using research tools and data to interpret analytics and evaluate campaign insights.
  • Must be proficient in all associated standard computer applications and operating systems.
  • Must have excellent communication and interpersonal skills.
  • Must have an understanding of and experience with PC and MAC platforms; server technology.
Preferred Qualifications:
  • Bachelor's degree in marketing, marketing technology, communications, or advertising is preferred.
  • Experience serving as the primary liaison to an outside agency is preferred.
  • Working with or within a higher-ed environment preferred.
Physical Requirements and/or Unusual Work Hours:Must be willing to work evenings, weekends and some holidays as the demands of the job dictate.
Special Message to Applicants:
Posting Date: 02/29/2024
Closing Date (11:59pm ET):
Salary Posting Information:Salary is commensurate with experience.
Salary Band: J
Job Classification: exemptReferences NeededReferences NeededMinimum Number of References Needed 3
Maximum Number of References Needed 3Supplemental QuestionsRequired fields are indicated with an asterisk (*). * * How did you first hear of this employment opportunity?
  • Indeed.com
  • Higheredjobs.com
  • LinkedIn
  • Glassdoor
  • Chronicle Vitae
  • Academic Keys
  • PA CareerLink/JobGateway
  • Professional Affiliation/Trade Website
  • Diversity Association/Publication Website
  • Advertisement in Academic or Professional Publication
  • Referred by a current employee
  • Referred by a friend, family member, or former employee
  • Heard about it at a conference or career fair
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  • Cabrini University employee
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  • * If your answer to the above question is "Other", please specify the source below. If this question does not apply to you, enter N/A.

Villanova University