Job Description:Role Summary/ObjectiveAt Synchrony, we drive commerce by connecting partners and customers through innovative financial technology, products, and services. We’re dedicated to building solutions that anticipate and meet evolving business and consumer needs.We are seeking an experienced and passionate AVP, Customer Acquisition Offers who excels at bridging the gap between business strategy and technical execution. The ideal candidate thrives in complex, ambiguous environments, has broad experience across customer acquisition channels, and demonstrates a deep understanding of and omni-channel campaign strategies. This candidate will appreciate the importance of the prospect journey and approach challenges with curiosity, adaptability, and a drive for continuous improvement.In this pivotal role, you’ll work closely with marketing, product, and technology teams to advance growth initiatives and optimize acquisition efforts across all channels. Your ability to translate business context into technical requirements—and vice versa—will be key to shaping effective, scalable strategies and solutions.Our Way of WorkingWe’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.Essential Responsibilities:Act as a bridge between business and technical teams, translating complex business needs into actionable technical solutions.Drive strategic initiatives across all acquisition channels (digital, direct, partner, in-store, affiliate, and more), focusing on seamless execution and measurable business impact.Collaborate with marketing, product, and technology partners to deliver integrated, omni-channel demand generation and customer acquisition campaigns.Champion the end-to-end prospect lifecycle, advocating for best practices in lead management and ensuring a consistent, optimized customer experience.Analyze acquisition funnel and campaign performance data, identifying opportunities for enhancement and driving prioritization of high-impact initiatives.Lead through ambiguity, providing clear direction, structure, and motivation for cross-functional teams executing multiple projects simultaneously.Foster a culture of curiosity, continuous learning, and innovation, encouraging the team to seek new opportunities and always strive for more.Ensure compliance with all internal and external regulatory requirements, working closely with Compliance and Legal as needed.Act as an escalation point for issues and drive effective, timely resolution.Perform other duties and special projects as assigned.Qualifications/Requirements:Bachelor’s degree; in lieu of degree, a high school diploma and 7+ years relevant product development/technology integration experience in credit card, financial services, or technology sectors. * 3+ years of product management experience delivering large, cross-functional programs with clear business results to include:
Extensive experience leading customer acquisition across a broad range of channels, with deep understanding of multi-touch prospect journeys, lead management, martech tools, and omni-channel marketing campaigns.
Demonstrated track record of launching new acquisition campaigns or products and driving measurable growth.
Outstanding communication, influence, and relationship-building skills—able to collaborate closely across business, marketing, and technical teams.
Proven ability to thrive in fast-paced, ambiguous, and changing environments.
Advanced analytical and problem-solving skills with a strong appetite for innovation and continuous improvement.
Desired Characteristics:Hands-on experience designing and executing omni-channel customer acquisition and demand generation campaigns, especially within financial services, credit card, or payments industries.Experience balancing marketing technology and product requirements in a matrixed organization.Expertise with Agile product management and working in high-collaboration, cross-functional teams.Technical aptitude specific to financial products, user experience, and acquisition platforms.Experience managing vendor/partner relationships, including negotiation and campaign coordination.Self-starter with a continuous learning mindset and a passion for delivering best-in-class customer growth solutions.Grade/Level: 11The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.Salaries are adjusted according to market in CA, NY Metro and Seattle.Eligibility Requirements:You must be 18 years or olderYou must have a high school diploma or equivalentYou must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding processYou must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Our Commitment:When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 , with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Reasonable Accommodation Notice:Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard TimeJob Family Group: Marketing
