Golf Management Services (GMS) Operations Manager

• Leverage marketing tools and technologies to optimize and scale marketing initiatives.
• Manage email marketing platforms (e.g., Campaign Monitor) and ensure effective execution of email campaigns.
• Lead, coach, and develop the marketing team to achieve departmental goals and foster a high-performance culture.
• Analyze marketing data and performance metrics to inform strategy and drive continuous improvement.
• Oversee administrative functions directly related to delivering marketing services and campaign execution.
• Proactively resolve client issues and consistently seek opportunities to deliver added value.
• Develop staff work schedules and delegate tasks to ensure optimal team productivity.
• Monitor vendor and supplier performance to ensure timely, cost-effective delivery of goods and services.
• Manage and allocate the marketing operations budget to support strategic initiatives and maximize ROI.
• Collaborate with leadership to implement departmental policies, goals, objectives, and standard operating procedures.
• Execute key personnel functions, including recruitment, training, performance evaluation, and team development.
• Plan and coordinate marketing activities, such as sales promotions, in collaboration with cross-functional teams and department heads.

• 3-5 years of experience in digital marketing, with a strong understanding of multichannel campaigns (email, social, website, paid advertising, etc.)
• Proficient in using marketing automation and analytics tools (e.g., HubSpot, Canva, Campaign Monitor or other services, Sprout Social, etc.)
• Familiarity with CRM platforms and integration with marketing tools
• Proven experience in client-facing roles, with strong communication and presentation skills
• Excellent data analysis skills with the ability to derive insights and optimize campaign performance based on KPIs
• 1-2 years of experience in a cross-team functional project management role and/or people management role
• Demonstrated ability to solve complex problems and manage client conflicts
• Skilled at constantly selling value to clients
• Ability to work cross-functionally with sales, product, and creative teams to ensure alignment and execution of marketing strategies

• Data/Analytics Skills

• Golf Experience
• Department level P&L management
• Golf SaaS Product Knowledge
• Experience with implementing marketing related automation tools

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