Social Media Manager – Houston or Dallas, TX
BH Solutions Group
- Houston, TX Dallas, TX
- Permanent
- Full-time
- Capture photo and video content on location at company's three brand installations.
- Plan, shoot, edit, and publish platform-native content including Reels, Stories, and carousels.
- Serve as an on-camera host or brand face when needed.
- Create content in strategic packages rather than one-off posts, focusing on moments that drive conversions.
- Maintain brand voice while tailoring tone and style to each platform and brand identity.
- Manage and grow all social channels (Facebook, Instagram, etc.) across the company's three brands.
- Build and maintain a robust multi-brand content calendar.
- Monitor performance analytics and implement strategies to increase reach, engagement, and conversions.
- Stay up to date with platform trends, algorithm changes, and creative best practices.
- Respond to DMs, comments, tags, and inquiries promptly and with empathy.
- Identify, vet, and build a pipeline of influencers and brand ambassadors.
- Manage influencer communications, gifting logistics, and content approvals.
- Track and respond to customer touchpoints, FAQs, and booking inquiries originating from social channels.
- Actively engage in comment sections and repost/tag customers and brand partners.
- Build and manage a shared Gantt + editorial calendar with deadlines and approvals.
- Partner with retail managers, event teams, PR, and creative staff for asset needs.
- Coordinate timelines for content review, edits, and publishing.
- Integrate events, sales promotions, and product launches into social media plans.
- Bachelor's degree in marketing, Communications, Digital Media, or related field is preferred-but not a requirement if you bring relevant experience and a strong portfolio
- Minimum 3 years of hands-on social media management experience - brand-side or agency
- 3+ years of hands-on experience managing brand accounts across platforms like Instagram, Facebook, TikTok, and Pinterest
- Proven experience managing brand social media accounts and content creation.
- Skilled in photography, videography, and editing for multiple platforms.
- Strong copywriting ability with adaptable tone and voice.
- Comfortable and confident appearing on camera.
- Organized, detail-oriented, and able to manage multiple priorities across brands.
- Experience with influencer outreach and community building preferred.
- Travel between markets (Houston, Dallas, Madisonville) with autonomy and excellent judgment.
- Seek opportunities continuously to increase customer satisfaction and deepen client relationships.
- Identify client organization’s strengths and weaknesses and suggest areas of improvement to address and resolve business issues.
- Push creative thinking beyond the boundaries of existing industry practices and client mindsets.
- Suggest areas for improvement in internal processes along with possible solutions.
- Gather, analyze and document business and functional requirements from clients and business users.
- Analyze, document, and improve workflows, processes, and standards.
- Understand business process management and business requirements of the customers and translating them to specific software requirements.
- Communicate effectively with internal teams and external clients to deliver functional requirements including GUI, screen and interface designs.
- Act as an interface between business units, technology teams and support teams.
- Provide technical guidance concerning business implications of application development projects.
- Communicate effectively with clients to identify needs and evaluate alternative business solutions with project management.
- Manage client expectations effectively.
- Work with Quality Assurance to build and validate test cases against all requirements.
- Analyze application defects to determine if they fall within scope of project requirements.
- Participate in post-project analysis to reflect upon successes, failures, and lessons learned.
- Provide training and documentation for supported applications.
- Utilize existing systems to track and manage requests and issues.
- Review and edit requirements, specifications, business processes and recommendations related to proposed solution within the group.
- Provide application expertise as a project resource.
- Train and mentor other Business Analysts as assigned.
- Prepare and lead presentations as requested.
- Research or prototype new tools and/or technologies.
- Assist with other projects as necessary to contribute to efficiency and effectiveness of the teamwork.
- Lead internal teams/task forces on initiatives as assigned.
- Participate in hiring activities and fulfilling affirmative action obligations and ensuring compliance with the equal employment opportunity policy.
- Education: Bachelor's Degree
- Bachelor degree in IT, Business or related field or equivalent experience.
- 5+ years IT and/or Business experience.
- 5+ years working with internal clients and/or external agencies/partners.
- Well versed in Microsoft Office applications.
- Understanding of various essential business functions of an organization.
- Strong technical knowledge coupled with business intelligence and ability to understand customer’s needs.
- Ability to facilitate process mapping activities and working knowledge of mapping techniques.
- Understanding of Internet, Intranet, Extranet and client/server architectures.
- Familiarity with how legacy and web-based system interfaces with each other.
- eCommerce experience preferred.
- Experience with Agile methodologies a plus.
- Advanced analytical, conceptual, and problem-solving abilities.
- Strong written and oral communication skills.
- Ability to work in a team-oriented, collaborative environment.
- Proven ability and initiative to learn and research new concepts, ideas, and technologies quickly.
- Exhibits confidence and an extensive knowledge of emerging industry practices when solving business problems.
- Ability to transform an idea or need into a completed solution or work product.
- Willingness and ability to train and mentor other business analysts.
- Ability to facilitate meetings and follow up with resulting action items.
- Ability to develop relationships with client personnel that foster client ties.
- Minimal travel as required
- Work outside the standard office 7.5 hour workday as required.