Digital Media Content Specialist

Snap-on

  • Kenosha, WI
  • Permanent
  • Full-time
  • 1 month ago
Who We Are:As part of the Snap-on Tools team, you'll be joining an extraordinary company that has been the industry standard for over 100 years! People know Snap-on for the quality of our products, but we know that it is the passion and character of our people that make our company a global leader. With our diverse talents and deep pride in the Snap-on family of brands, we drive innovation and create value. We work hard together. We grow together. We are one Snap-on team.Working With Snap-on has Benefits!!Company-paid benefits include:
  • Paid time off, vacation and paid holidays
  • Market competitive compensation
  • Retirement programs including 401(k) Plan with matching employer contributions
  • Employee Stock Purchase Plan – annual optional enrollment period
  • Basic dental, Basic life, Basic accidental death and dismemberment coverage
  • Short term and long-term disability, Employee Assistance Program
  • Business travel accident insurance
  • Other health education programs, including smoking cessation, annual wellness screening and seasonal flu shot
  • Bonus, incentives depending on position and level
  • Base pay progression through lateral & promotional development on both managerial and technical career paths
  • Tuition Assistance Plan
Snap-on is rooted in the dignity of work. From our founding 100 years ago, we have been dedicated to this timeless principle. We celebrate this work and we celebrate our customers, , who perform day in and day out to move the world forward.Snap-on continually strives to be an employer of choice and offers a Great Place to Work.ResponsibilitiesPosition Summary: As a Digital Media Specialist, you’ll work closely and collaboratively with the marketing and sales team. This fun fast paced role will require multi-tasking and creativity to grow our social media following across all channels, increase our follower engagement, and identify new opportunities including new social opportunities.Key Tasks:
  • Create, design, and write relevant content for Snap-on branded social media platforms, (Instagram, Facebook, Twitter, Snapchat & TikTok).
  • Copyrighting: Knowledge of AP style preferred.
  • Create/edit video/animate content or create static content via Adobe Creative Suite.
  • Ability to switch modes and take still images when needed.
  • Provide social media coverage at event such as our yearly tool show and key races within our race program (NASCAR, IndyCar, NHRA).
  • Create social assets that are appropriate for specific channels and brand initiatives.
  • Provide social listening and monitoring of social channels.
  • Work within established brand guidelines specific to intended style and tone.
  • Assist in maintain private Facebook groups.
  • Brand building and storytelling with compelling copy and graphics.
  • Engage customers – Follow them, like their posts and interact with them in a genuine and authentic way.
  • Assist in overall management of Snap-on social channels.
  • Content management of UGC.
  • Excellent time-management and problem-solving skills.
  • Team player with strong interpersonal and communication skills.
  • A willingness to travel to obtain content for business goals and work flexible hours when needed.
QualificationsRequirements:
  • Bachelor’s degree in Graphic Design, Marketing or Communications.
  • 2-5 years of experience in managing a brands social media accounts.
  • Experience in creating video content and comfortable being in front of the camera if necessary, representing a brand (Instagram Reels and/or TikTok).
  • Knowledge of content creation including graphic design, writing and video presentations.
  • Excellent eye for detail and an eye for design.
  • Adaptability and ability to work with a team to meet milestones and complete projects on time.
  • Solid understanding of brand identity, market trends and consumer behavior.
  • Advanced skills in Microsoft Office, PC & Mac Operating Systems.
Competencies:
  • Excellent listening and interpersonal skills and ability to develop and maintain positive relationships.
  • Experience with creating videos and graphic designs.
  • Preferable with Adobe Creative Suite and Canva.
  • Knowledge developing and testing new content ideas to engage our audiences. Experience in using a social media scheduling platform Hootsuite or similar. Any additional digital marketing experience is a plus!

Snap-on