PBCA Director Admissions and Marketing

• Bachelor's degree in education, master's degree preferred.
• Two to four years' experience in school marketing and admissions.
• Experience in or willingness to learn the Classical Christian model.
• Evidence of strong Christian faith and values.
• Demonstrates a strong Christian character and integrity.
• Ability to meet all minimum eligibility requirements to be a member of Family Church or a faith-like Church.

• Supportive of the doctrinal statements as found in the Baptist Faith & Message of 2000.
• Maintain a close and healthy walk with the Lord Jesus Christ.
• Maintain a high standard of excellence and moral character.

• Evidence of ability to interact collaboratively with students, parents, staff, administration and community.
• Evidence of excellent oral and written communication skills.
• Must pass drug test, fingerprints, and local background check.
• Commitment to Family Church and Palm Beach Christian Academy's vision and mission.

• Set goals and be motivated to reach them.
• Achieve measurable results in enrollment and marketing that will make a difference at Palm Beach Christian Academy in these areas.
• Effectively communicate verbally and written to promote the school to prospective parents, current parents, and community contacts.
• Be able to tell the story of the school in effective, creative and innovative ways.
• Exhibit initiative to make things happen and get things accomplished, providing leadership to the implementation of an aggressive marketing and communications strategy.
• Be professional, poised, and polished in their ability to market the school.
• Implement and manage measurable web-based marketing strategies.

• Implement effective inquiry generation strategies including online, word-of-mouth, feeder schools, feeder churches and more.
• Implement systematic and sequential follow-up progress that includes automated and personal contacts by phone, email, and text messaging.
• Implement an effective campus visit program through personal visits and open house events to showcase the school to prospective families.
• Provide management to the online application process including follow-up contacts, file oversight, assessment, interviews, decision, and notification.
• Works towards the achievement of agreed up admissions and activity goals.
• Monitor and improve the plan for the onboarding of new students to school. Implement strategies along with the administrative team to ensure the successful onboarding of new families from the time of enrollment until the first day of school.
• Manage the school's database to effectively track admissions records for inquiries, visits, applications, and enrollment. Provide reports and analysis of the enrollment data. Stay current on trainings on the database to present any upcoming new features or changes with enrollment processes.
• Maintain a strong understanding of both ECE and K-8 program components, including but not limited to, curriculum, the classical model, teacher/parent communication, classroom management, and typical daily schedule.

• Develop and implement a comprehensive marketing plan for the school.
• Develop and implement an internal marketing strategy to reinforce the school's core brand messages and customer satisfaction to the parent community.
• Develop and implement an effective word-of-mouth marketing strategy that will create internal and external "buzz" for the school.
• Provide oversight and leadership to the school's website by regularly updating the content, news and videos. In addition, utilize web-based marketing strategies to increase the online presence for the school including the effective use of social media sites, search engine optimization, paid search strategies, and more.
• Develop and implement an external marketing effort that will generate increased awareness for the school within its target constituencies, including parents, faculty/staff, grandparents, alumni, donors and friends, as well as within the community.
• Provide event marketing for admissions, retention and marketing including open houses, and re-enrollment.

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