Vice President, Marketing and Business Development - PGIM Private Capital (New York City/Newark/Chicago - Hybrid)
Prudential Financial
- Chicago, IL
- Permanent
- Full-time
- Develop and execute on the PGIM Private Capital marketing strategy by utilizing multiple channels, including digital, social, advertising and brand management
- Increase awareness of PGIM Private Capital’s total credit platform with investors and external talent.
- Develop and manage the annual marketing budget. Establish monitoring protocols to assess return on time and operating expenses and make adjustments to improve on these investments. Leverage data in decision making process
- Maintain a strong and current understanding of private credit market including, trends, investor expectations and competitive landscape
- Manage the marketing team with focus on high performance execution and developing individual talent
- Build and distribute marketing content in support of borrower deal teams and investor development business plans and campaigns
- Further the PPC brand in coordinated manner relative to stakeholder audience and geographic location
- Enable origination growth by expanding and enriching data used for prospecting, conversion of leads to contacts, and qualifying and tiering companies
- Identify and manage external service providers when needed to support execution of the marketing strategy
- Improve existing, and build new, marketing capabilities by leveraging trends, techniques, data, and technology
- Travel (~25%) will be required
- 15+ years of marketing and project management experience, required; preferably in an asset management, private credit, or large financial services organization
- Bachelor’s degree, required
- Strong business acumen with the ability to formulate and articulate strategy, then translate and execute enabling initiatives
- Collaborative working style that incorporates multiple stakeholders’ views along with the ability to influence others while developing and maintaining strong working relationships
- Experience in managing and growing a team along with external vendors
- Ability to define a vision, frame and execute on implementation approach, and creatively persevere to deliver success
- Comfortable in working with all levels of the organization in a demanding, high-profile role
- Demonstrated marketing leadership along with a committed player-coach operating mentality
- Superior communication skills, both written and verbal
- Experience in investment organizations providing marketing support and brand awareness around investment fundraising is a highly desirable plus
- Medical, dental, vision, life insurance and PTO (Paid Time Off)
- Retirement plans: 401(k) plan with generous company match (up to 4%); Company-funded pension plan
- Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
- Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional health, and career development.
If you need an accommodation to complete the application process, which may include an assessment, please email .Please note that the above email is solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email to request assistance.