Associate Manager, App & Loyalty

Reckitt Benckiser

  • Parsippany, NJ
  • $110,000-164,000 per year
  • Permanent
  • Full-time
  • 17 days ago
We are ReckittHome to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.​Marketing​Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.This role may be based in either the Parsippany, NJ or Evansville, IN office.About the roleAs Associate Manager, App & Rewards on Enfamil at Reckitt you will be responsible for providing helpful insights, knowledge, and value for expecting/new parents via our app and rewards program. You will be responsible for enhancing the app experience, driving increased engagement, brand affinity, and product sales. You will also be responsible for the ongoing ops and continued enhancement of the Enfamil Rewards program, a key engagement driver for the brand.As part of the Site & App Team you will be core to connecting and providing value to our mothers with educational content, values & rewards, and helpful utilities. Your work will be directly attributed to the overall growth of the business, and you will be highly visible to business leadership. You will be responsible for partnering with the Product Manager, Web to develop product roadmap, assess performance opportunities, own implementation plans and governance to lead successful launches that drive improvements in the KPIs. You are passionate about contributing to the creation of great consumer-centric digital products, and this shows in your past work. You are a strategic and analytical thinker, you work well with others, and you always put the consumer's needs ahead of all else. You're both a thinker and a doer - you're not afraid to roll up your sleeves and get your hands dirty. Your work will support our mission to nourish the world's children for the best start in life by keeping our mobile app and rewards program fresh, up-to-date, and contextually relevant for moms and expecting moms.Your responsibilitiesVision & Strategy Support:
  • Partner with Product leaders to shape and execute the product roadmap for the mobile app and rewards program.
  • Contribute to strategic planning by surfacing insights from user behavior, performance data and competitive trends.
App Experience & Feature Enhancements:
  • Support the development and deployment of new app features and utilities.
  • Maintain and prioritize the product backlog in collaboration with design and development teams, ensuring it includes maintenance tasks, bug fixes, and feature enhancements.
  • Write clear business requirements, user flow diagrams, and functional specs as needed.
Performance Analytics & Optimization:
  • Own reporting and analysis for app and rewards KPIs, including downloads, MAU/WAU, and engagement metrics.
  • Use Google Analytics 4 (GA4) and the rewards platform's native reporting tools to monitor performance and identify opportunities for improvement.
  • Partner with Consumer Insights and Data Science teams to analyze custom KPIs and uncover deeper behavioral insights.
  • Build and execute A/B testing plans in partnership with UX and analytics teams.
Push Notifications & Campaign Execution:
  • Manage ongoing Push Notification stream including regularly scheduled and ad hoc messages.
  • Collaborate with CRM and 1:1 teams to ensure messaging is timely, relevant and personalized.
Rewards Program Operations:
  • Configure and maintain the Enfamil Rewards program using the rewards management portal.
  • Maintain the prize catalog and coordinate with third-party vendors to procure prizes.
  • Support program budget management and ensure alignment with campaign goals and operational needs.
  • Lead campaign planning, redemption logic and user experience enhancements.
The experience we're looking for
  • Bachelor's degree required in Marketing, Computer Science, or related field of study.
  • 3+ years of relevant experience in a similar role with an emphasis on mobile app and/or loyalty program management.
  • Strong knowledge of web and app development, capabilities & processes, technologies, tech vendors, and third party offerings.
  • Experience working in loyalty marketing or customer rewards programs, particularly in digital or e-commerce environments.
  • Familiarity with marketing automation platforms, CRM tools, and customer analytics software.
  • Experience maintaining a prioritized backlog and participating in sprint/release planning activities managed in an Agile environment.
  • Ability to think quickly and creatively about problems and develop efficient solutions with an understanding of technical feasibility.
  • Experience leveraging analytics to drive insight and action.
  • Highly organized, detail-oriented, and able to balance multiple rapidly-moving projects
Platforms and technical skills:
  • Experience with Google Analytics, Firebase, Google Looker Studio
  • Familiarity with Flutter, ContentStack, Shopify, HTML, Javascript and CSS basics.
The skills for successConsumer Insights, Analytical skills, Presentation skills, Drive Innovation, Creativity, Marketing optimization, Digital Marketing, Commercial accumen, FMCG/Consumer Health Experience, Negotiation.What we offerWith inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.US salary rangesUSD $110,000.00 - $164,000.00US pay transparencyThe base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve. If reasonable accommodation is needed to complete your application, please contact NAtalentacquisition@reckitt.com. Reckitt is committed to the full inclusion of all qualified individuals.EqualityWe recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Reckitt Benckiser