
Director of Publishing Content and Community Strategy - VALORANT
- Los Angeles, CA
- Permanent
- Full-time
- Own the day-to-day narrative for VALORANT, both proactively and reactively. What should players believe about our game and team today, and what will they believe six months from now?
- Develop and maintain a clear, year-long comms strategy: what we want players to understand, feel, and say, and how we're going to get there.
- Monitor and triage sentiment risks and trending player conversations before they escalate. Deliver recommendations and act fast.
- Be THE player advocate, representing the player to the entire studio, advocating for their needs and pain points.
- Treat the anywhere players talk about VALORANT as the front page, no matter if it's a creator podcast, TikTok channel, Twitter conversation, etc. Where our players are, we are.
- Decide when to speak, where to speak, who speaks, and what we say across owned, earned, and social-first spaces.
- Partner with devs, producers, and publishing leads to ensure we're showing up consistently and impactfully to players.
- Drive a clear strategy and goals for content creator ecosystem programs and community programs
- Act as “editor-in-chief” of the day to day player experience: Drive day-to-day player journeys in alignment with the vision of the holistic player experience across game, sport, and community on our owned channels
- Program the overall content experience on owned channels, ranging from Riot Client, VALORANT client, our website, and social channels
- Develop a content strategy and measurement framework that helps measure the efficacy of our content and resonance with players
- Lead a cross-functional team of social, community, influencer, and comms experts, our internal comms newsroom.
- Develop a clear 2026 Community and Comms strategy that makes it easy for individual crafts to develop their own 2026 plans, aligned to the overall VALORANT Studio strategy
- Be a coach and unblocker. Elevate your team beyond craft execution into player-first comms thinking and decisions.
- Foster a fast-moving, decisive, player-obsessed culture that values clarity, accountability, and results.
- 10+ years of experience in communications, editorial, community, content strategy, or related disciplines
- Proven track record of shaping comms for major titles or entertainment properties
- Deep familiarity with gaming, shooter players, and internet culture, ideally has a deep familiarity with VALORANT
- Experience working across multiple publishing functions (social, community, PR, etc.), especially in matrixed teams
- Fast, fluent writing chops, you can draft a tweet in our voice and hit send, or prep a reactive Reddit post that earns trust
- Sharp, systems thinker with an eye for emerging risks, sentiment trends, and player dynamics
- Experience managing teams and stakeholders through ambiguous, high-stakes moments
- Ability to prioritize ruthlessly, especially under pressure
- Experience in competitive gaming or esports environments
- History of building strong relationships with dev teams, helping them communicate more authentically
- Comfortable representing the product to leadership, players, and partners alike
- Safeguarding confidential and sensitive Company data
- Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
- Accessing Company assets, secure digital systems, and networks
- Ensuring a safe interactive environment for players and other Rioters