Social Media Content Manager
Concordia University Chicago
- River Forest, IL
- Permanent
- Full-time
- Create original, high-quality content for prospective student audiences.
- Develop a uniquely crafted voice and related content that adheres to the organizational marketing strategy, with the ability to tailor messaging for different audiences as appropriate.
- Guide and collaborate with various University departments, directing strategy of existing social media accounts and creative development of new social media presences.
- Monitor the impact of social media by tracking metrics and analyzing effectiveness of individual posts and campaigns, with the goal of continuous improvement in content performance.
- Lead social media listening and community management strategy; identify, elevate, and react to spikes in conversation from a client relations, customer service, and/or media relations standpoint.
- Respond to and engage with prospective and current students as well as other constituents; represent the University in a positive and professional manner in line with CUC's values and mission.
- Research and monitor new social media trends and technologies/platforms, including best practices, in order to guide current use and recommend future opportunities
- Work with other communicators across campus to ensure all university social media channels are following best practices and working to grow their audiences.
- Track, report and respond to social media metrics and engagement, troubleshooting and pivoting when necessary.
- Crisis communication support including account monitoring, social listening and disseminating emergency messaging as appropriate.
- Candidates must support and be committed to the
- Understanding of and hands-on experience managing social media in an organizational marketing-communications context.
- Ability to work in a fast-paced environment. Ability to prioritize and to consistently meet deadlines is essential.
- Demonstrated working knowledge of social media concepts as evidenced by prior management of social media accounts for a business or organization.
- Understanding of supporting application platforms and software and related issues.
- Understanding of and hands-on experience managing social media in an organizational marketing-communications context.
- Experience working with other content creators and/or sourcing user-generated content.
- Ability to react quickly to rapidly evolving technology, software and electronic communication platforms.
- Familiarity with best-in-class examples of successful brand/organization use of social media.
- Ability to initiate ideas, develop concepts, review processes and ensure professional standards and high quality in all communications.
- An understanding and passion for the social media universe.
- Ability to manage multiple projects and assignments with excellent organization, planning and attention to details in collaboration with others.
- Ability to work in a fast-paced environment. Ability to prioritize and to consistently meet deadlines is essential.
- Outstanding creative written and verbal communication, interpersonal, analysis and problem-solving skills. Demonstrated familiarity with AP style.
- Ability to prioritize projects and work both independently and in team settings.
- Demonstrated attention to detail and commitment to accuracy.
- Bachelor's degree in marketing, digital communications, public relations or related discipline.
- Demonstrated commitment to learning and continuous improvement.
- Prior experience using a comprehensive social media management system (eg. Sprout, Hootsuite, etc.) to post and manage content, and to review analytics to assess post/campaign success preferred.
- Health, Dental, and Vision Insurance
- Flexible Spending Account (FSA) and/or Health Savings Account (HSA)
- Disability and Survivor Plan (Basic Life Insurance)
- Employee Assistance Program (EAP)
- Retirement Pension Plan
- Retirement 403(b) Savings Plan
- Supplemental Life Insurance
- Accidental Death and Dismemberment Insurance
- Accident Insurance
- Critical Illness Insurance
- Tuition benefits (available for employees and their qualified dependents)