As an account executive, you’ll help local businesses realize growth opportunities by exposing them to compelling messaging through customized screen-based advertising solutions. This full array of marketing solutions may include digital platforms like over-the-top (OTT) video, search solutions (SEO/SEM), social media strategies, digital display and e-mail targeting, as well as broadcast television.
We’ll give you the tools you need not only to compete, but to excel, through professional development opportunities like our coveted sales training program. You’ll enjoy the advantage of Scripps’ high- quality news product and the support of an expert team of leaders to help you reach your goals and enjoy uncapped earning potential through our competitive sales compensation plan.
A DAY IN THE LIFE:
You will be selling broadcast television and digital advertising solutions. Digital solutions include over-the-top (OTT) video, search strategies (SEO/SEM), social media marketing and more. You will sell to local and regional businesses and advertising agencies.
Independently prospect, develop and maintain new business in the market using the Scripps Sales Process and developing customized solutions.
Travel to the office or hop on Zoom to host a brainstorm session with your team for an upcoming advertising campaign.
Attend a regular call with an existing client to talk about campaign performance and ideas for upcoming promotions.
Use ratings, qualitative and market trend data to negotiate program ratings and advertising rates with advertising agencies to maximize revenue.
Cultivate new relationships with businesses in the local community by networking, cold calling, and referrals.
Develop and deliver advertising and marketing campaigns, and media plans.
Maintain and grow existing accounts by reworking and optimizing schedules and products as needed, showcasing attribution proof of performance, and providing best in class customer service.
Effectively manage a sales funnel within the Customer Relationship Management (CRM) software and achieve key performance indicators and activity levels.
Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
WHAT YOU’LL NEED:
Bachelor’s degree in sales, marketing or related field preferred.
Minimum of 2 years proven sales success.
Experience in strategic account management, broadcast ratings and digital execution is a plus.
WHAT YOU’LL BRING:
Knack for relationship building.
Excellent communication skills.
Strong organizational skills.
Confidence to speak with decision makers.
Valid driver’s license and good driving record required (proof of insurance and liability coverage may be required).
And, if you have broadcast TV experience, that’s a plus!
WHAT WE’LL OFFER:
Extensive Scripps Sales Process training.
A career path to grow your professional experiences.
Uncapped sales commission.
Full benefits; medical, dental and vision.
Retirement savings plan with company match.
(NASDAQ: SSP) advances understanding of the world through journalism. As the nation’s fourth-largest independent TV station owner, Scripps operates 60 television stations in 42 markets. Scripps empowers the next generation of news consumers with its multiplatform news network Newsy and reaches growing audiences through broadcast networks including Bounce and Court TV. Shaping the future of storytelling through digital audio, Scripps owns top podcast company Stitcher and Triton, the global leader in technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in undue hardship for the company.