Marketo Email Marketing Specialist

• Design, build, and execute automated email campaigns in Marketo, including nurture streams, newsletters, event promotions, and product announcements.
• Segment and manage email lists to ensure precise targeting and personalization.
• Create and manage campaign assets including emails, landing pages, forms, and workflows.
• Perform A/B testing and optimize campaigns for higher open rates, click-through rates, and conversions.
• Monitor and report on campaign performance metrics, providing actionable insights and recommendations.
• Ensure compliance with email marketing laws and best practices (CAN-SPAM, GDPR, etc.).
• Collaborate with content, design, and sales teams to support integrated marketing initiatives.
• Troubleshoot Marketo issues and ensure accurate syncing with CRM (e.g., Salesforce).

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2+ years of hands-on experience with Marketo (Adobe Marketo Engage certification preferred).
• Strong understanding of marketing automation best practices and email marketing strategy.
• Proficiency in HTML/CSS for email design and troubleshooting.
• Experience integrating Marketo with CRMs like Salesforce.
• Analytical mindset with experience using data to drive decisions.
• Strong project management and communication skills.
• Ability to work independently and manage multiple projects in a fast-paced environment.

• Medical, Dental & Vision benefits available the 1st month after hire
• Automatic enrollment into our 401k plan (subject to eligibility requirements)
• Virtual fitness classes offered company-wide
• Robust PTO offerings including major holidays, vacation, sick, personal, & volunteer time
• Employee discounts with major providers (i.e. wireless, gym, car rental, etc.)
• Philanthropic support with both local and national organizations
• Fun culture with company-wide contests and prizes

• Impact: Play a pivotal role in a growing Marketing function, bringing your expertise as an Email Marketing Specialist.
• Global Reach: Be part of a company with a presence in over 80 countries and a team of more than 10,000 employees worldwide.
• Culture: Join a passionate, collaborative, and inclusive team that values your contributions.
• Rewards: Competitive compensation package, including equity, health benefits, and more.
• Growth: Opportunities for professional development and career advancement in a fast-growing company.

• Welcoming people of different backgrounds, cultures, ethnicities, genders, and sexual orientations.
• Empowering our people to share their experiences and ideas through open forums and individual conversations.
• Valuing each person’s unique perspectives and individual contributions.

• Innovation: Figure out a better way.
• Execution: Get it done quickly.
• Integrity: Do the right thing.
• People: We make the difference.
• Collaboration: Accomplish more together.

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