Associate Manager, Lifecycle Operations (Hulu)
The Walt Disney Company
- Santa Monica, CA
- $92,800-124,400 per year
- Permanent
- Full-time
- Leverage marketing automation tools and analytics to optimize the performance of campaigns throughout the subscriber journey.
- Contribute to regular assessments of marketing tools, identifying areas for improvement, and supporting the implementation of enhancements to maximize efficiency and compliance.
- Collaborate on customer segmentation parameters and cohorts to tailor marketing efforts to specific audience needs and behaviors.
- Navigate complex data systems to bring to life marketing and transactional journeys and automations.
- Document, execute, and measure successes of critical, legally required and data compliant transactional campaigns and audiences.
- Collaborate with Product, Data Engineering, Lifecycle Marketing, and Data Analytics teams to create, test, and measure end-to-end solutions and performance.
- Maintain templates across email and audiences to ensure content and legal requirements are up to date and streamline processes.
- 3+ years work experience in CRM/Lifecycle marketing, with a solid understanding of digital marketing operations and a primary focus on growth, retention, and engagement strategies and personalization tactics.
- Thorough comprehension of testing frameworks and methodologies needed for designing end-to-end experiments.
- Expertise in corporate-level CRM tools (Salesforce or similar) and audience segmentation tools (SAS Customer intelligence Studio, customer.io, or similar).
- A self-starter capable of working independently but also as part of a team.
- A strong communicator with a can-do, positive attitude and a strong desire to get things done.
- Ability to work in a fast-paced and dynamic working environment, supporting new products/partners as surfaced.
- A love for all things TV and Film!
- Please note this role is expected to be onsite 2-3 days a week out of the Santa Monica CA offices.
- Prior direct experience designing and creating multi-step CRM journeys within complex data environments.