Mgr, Commercial Operations Bugatti
Audi
- Virginia
- Permanent
- Full-time
- Support the COO and global leadership, develop market-specific strategies to drive Bugatti’s brand equity, brand desirability, and future product demand
- Develop and execute such strategies into specific marketing, communications, social media, and partnership strategies and formalize these within actionable annual and monthly plans given specific budget parameters
- Translate and align brand-level activities with retail marketing & communications approach that integrates and amplifies Bugatti’s brand activities across the NAR partner network
- In alignment with Bugatti SAS, develop a consistent regional brand & marketing KPI tracking approach measuring brand engagement and other relevant KPI’s
- Set and execute annual plans into specific business strategies and programs that will drive both operational effectiveness and efficiencies on a brand and retail level
- Such operational programs will include but not be limited to the following: (1) Retail Network Development, (2) Operating Standards & Policy Development, (3) CRM System and Technology Application Programs, (4) Training Initiatives, (5) Financial Service Program Development, (6) Financial Statement/ Composite Development etc
- Drive all commercial strategies and programs on a retail level on a daily basis across the NAR Dealer network with accountability for both brand and retail metrics including: Brand engagement, Dealer engagement, new vehicle order intake, configuration, and delivery targets
- Support development of annual marketing & communications strategies in the Americas
- Support the development of annual network and business development programs
- Support the development of all commercial objectives and KPI’s
- Develop and formalize tracking mechanism
- Manage ongoing tracking and reporting of commercial activities (priorities)
- Develop and set retail development plans for all annually/monthly relevant objectives/KPI’s
- Lead management of individual retail development plans
- Drive target achievements Dealer-by-Dealer across the NAR network
- 10+ years of experience in the luxury automotive industry
- Multiple work environments preferred (OEM, field, retail)
- Bachelor’s Degree (BA)
- Degree Preference: Business, Marketing
- Master’s Degree
- General experience/knowledge of managing luxury brands in the automotive industry
- Analytical-, quantitative-, problem solving-, critical thinking-, and strategic planning skills
- Communication skills and great capability to interact directly with high net worth individuals
- Computer savvy and ability to create tools for the company and team to manage projects
- Creating formal presentations
- Integration – joining people, processes or systems
- Strong organizational skills and attention to detail
- Strong ability to communicate with corporate- and Dealer-partners
- Influencing and negotiation skill
- Resource management
- Flexibility and open-minded
- Marketing & Communications planning skills on brand and retail level
- Commercial business planning skills (market demand quantification etc.)
- Ability to drive implementation of programs on a retail level including: (1) .Network Dvpt, (2) Policies, (3) Technology, (4) Training, (5) Financial etc.
- Ability to closely collaborate with retail partners to drive business results
- Strong program planning and presentation skills
- Ability to operate in a very small, fast-paced organization and perform a variety of tasks to meet the needs of the business
- Superior customer relations skills
- Superb time management skills
- Communication skills – interpersonal, presentation and written
- Integration – joining people, processes or systems
- Ability to work with a limited budget and creatively maximizes our resources to produce successful events
- Ability to work productively in a very international business environment, working closely with Bugatti Headquarters in France and Germany
- Proficient computer skills (Microsoft Word, Excel, PowerPoint, Outlook, Internet browsers)
- 5+ years of experience in luxury automotive industry
- Fluency in German or French
- Demonstrated success in developing strong working relationships across many layers of an organization and across cultural boundaries
- Clear understanding of strategic commercial and retail automotive business
- History of establishing relationships with retailers, key internal and external customers
- Demonstrated ability to manage senior management commercial and/or performance negotiations
- Demonstrated ability to make decisions, reason, and problem-solve independently
- Demonstrated ability to be proactive and take initiative
- Focuses on Customer Service, demonstrates team orientation, builds and sustains relationships
- Excellent oral and written communication skills
- Creative, well organized and able to plan, prioritize and multi-task
- Demonstrated success in developing strong working relationships across many layers of an organization and across cultural boundaries
- High performing ability in working remotely and in hybrid-remote environments
- Ability to travel and work weekends and nights
- 50%+ domestic travel
- 10% international travel (passport required)