Market Development Manager
Thermo Fisher Scientific
- Rockford, IL
- $93,800-150,000 per year
- Permanent
- Full-time
- Partner with cross-functional teams as an individual contributor to help develop digital marketing and sales enablement marketing plans that drive growth in key channels and customer segments
- Develop and drive messaging and tools that communicate the value proposition directly to our customers through many different channels, including multiple sales teams, digital marketing, distributors, and events
- Achieve financial and market goals for designated product portfolio. Perform and present detailed analyses & routine reporting around business performance and segmentation
- Provide Voice-of-Customer and Voice-of-Sales to business partners to maintain the most effective product positioning and strategy
- Provide product, positioning and go-to-market strategy training and communication to direct sales teams on a regular basis
- Bachelor’s degree required, preferably in biology or related biological science field
- Masters’ degree in life sciences and/or MBA in marketing or business preferred
- 5 years experience in a marketing role, responsible for product or portfolio marketing, go-to-market strategy & execution
- A proficient understanding of customer value proposition and demand/lead generation strategies
- Experience with marketing planning and strategy; familiarity with life science research markets and competitors
- Supporting lead generation and lead maintenance efforts with either reagent or instrumentation products
- A collaborative ability to work on problems of routine to diverse scope; influence cross-functional peer groups without direct authority; and identify problems, answer questions, and gain collaboration of others to implement efficient solutions in a fast-paced, matrixed environment
- Business analytical skills with the ability to interpret business problems and identify business needs from data
- Ability to provide strategic and tactical guidance and expertise to the broader marketing team
- Provide business partners with regularly oral and written communication of key business metrics, successes, failures, standard methodologies, etc. to optimize strategies and tactics to achieve targets
- Ability to proactively and effectively participate in teams working through various levels of operating mechanisms to achieve goals of the company, customer, and colleagues